FURSA CAMPAIGN REACHES THOUSANDS

Letshego Bank Tanzania CEO, Yohane Kaduma.

The FURSA campaign has reached over 20,000 youth through fifteen seminars across fifteen regions in three months. The campaign, launched in September in Morogoro after running for 12 weeks, simplified transaction and established a centralised account at Letshego Bank.

Letshego Bank Tanzania CEO Yohane Kaduma said on Wednesday the bank saw a positive social impact in the communities they serve, which was important to them. “Through this campaign, we have managed to reach and empower a significant number of young people across Tanzania.

“We aim to keep Letshego on top of young entrepreneurs’ mind who need simple, appropriate and accessible financial solutions to improve their lives or kick-start businesses, in any sector they choose,” Mr Kaduma said.

To walk the talk, the bank after running the campaign for 12 weeks, opened LetsGo savings accounts with instant access to an ATM network and recruited a number of LetsGo Agents. The campaign concludes this month, envisaging conducting a total of 17 FURSA seminars across 15 regions.

Also FURSA target to directly engage an audience of more than 30,000 youth and another 20 million over various media channels. The campaign is a youth programme aimed at engagement and training on the opportunities available to unemployed youth in their regions and across the country.

The FURSA promise of ‘value addition’ ties in well with Letshego’s brand promise of ‘improving life’, reiterating the inclusive finance group’s commitment to expanding financial inclusion, while enhancing customer experience by using digital channels and increasing access to financial solutions.

Letshego has strengthened its brand promise of improving life in Tanzania through the sponsorship of the FURSA campaign, in partnership with Clouds Media. National Assembly Deputy Speaker, Dr Tulia Ackson, said the government encourages and supports private sector collaboration.

“Behaviour change among our youth is also important, as they will be able to take advantage of available opportunities leading to government investing more funds in economic development projects,” Ms Ackson, who launched the campaign in September, said.

Letshego is the first financial services industry partner to support this unique campaign in collaboration with Cloud Media. Over the past 5 years the FURSA campaign has received support from various partners, including the United Nations (UN) and the World Food Programme (WFP).

FURSA partners with the National Economic Council annually.

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