HUAWEI UNVEILS 6-INCH ASCEND MATE 7

Hauwei  Technologies Country Manager, Peter Zhang (R), and company’s Device Product Manager, Joseph Lyimo (L) displaying the just launched Huawei 6-inch Ascend Mate 7 phone in Dar es Salaam yesterday.

Dar es salaam, Tanzania, December 11, 2014: Huawei yesterday launched Ascend Mate7 at Hotel Serena, Dar es salaam, Tanzania, With new single-touch fingerprint technology and EMUI 3.0, Ascend Mate7 dials up the mobile experience! A big 6 inch screen with FHD display for enhanced viewing, a slimmer 7.9mm body for increased comfort, a more powerful octa-core chipset for superior performance, and a longer-lasting 4100 mAh battery are some of the key features of this latest Ascend Mate & big screen smartphone from Huawei positioning them as the no 3 smartphone vendors in the world

“Today marks the arrival of our fastest and most compelling big-screen smartphone experience for consumers. It’s a symbol of our relentless commitment to ‘Make it Possible’ for people everywhere to enjoy our premium quality products,” said Peter Zhang, Country Manager, Tanzania Device. “Huawei Ascend Mate7 actually leads the big-screen pack with smarter performance, impressive power efficiency, and outstanding convenience with its superior single-touch fingerprint technology.”

Smart Performance

Boasting octa-core architecture, Ascend Mate7 has an intelligent Huawei Kirin 925 processor activated in different configurations based on power needs of a specific app or function for efficient power management. Possibly the market’s first 6-inch smartphone, enables users to unlock the phone faster, in addition a user can switch modes to enhance protection when securing private folders, applications, or payment information. With Enhanced reader accuracy there’s no need to swipe repeatedly before being able to unlock the device – even with wet fingers or under light rain conditions. ARM TrustZone also stores encrypted data of the fingerprint within the chipset for better protection by SecureOS, and prevents direct access by third-parties. Ascend Mate7 enables HD movies to be downloaded in less than 30 seconds. With Huawei’s proprietary power-saving technology, Ascend Mate7 provides three power saving modes – normal, smart, and ultra power saving.

Style and Substance

A rare find for smartphones of this size, Ascend Mate7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for superior heat reduction. At only 7.9mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9mm bezel that delivers a compelling screen-to-body ratio of 83%. Ascend Mate7 comes in three chic colors, moonlight silver, obsidian black and amber gold.

With a 6-inch FHD in-cell LTPS display- JDI Nega-NEO technology for an impressive 1500:1 high contrast ratio, Ascend Mate7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony’s 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion.

Intuitive Simplicity

Ascend Mate7 will launch with EMUI 3.0, the new version of Huawei’s intuitive user interface that makes it easier to operate with one hand and features a brand new look across the entire software interface. The new timeline design is used extensively throughout for enhanced consistency and usability across various apps. In addition, it actively addresses daily needs intuitively through practical and visually appealing design details, such as the convergence of key smartphone functions call, contact, and messaging, that can now be easily switched between with a single horizontal swipe.

Availability and Accessories

The recommended retail price of standard Huawei Ascend Mate7  is Tzs 999,999 and will be available in all key shops (organized stores) in Tanzania. Accessories include the new UltimoPower Active Noise Cancelling Earphones that reduce noise by 15-30db and features for the first time, a self-charging internal battery when connected to a smartphone and two hours of use when connected to other devices, as well as leather cases and a charging stand that converts the smartphone into a digital photo frame.