As part of the latest series of African Dream, businesswoman Mercy Kitomari - the brains behind Tanzanian organic ice cream company Nelwa's Gelato - shares her top 10 social media marketing tips for aspiring entrepreneurs:
- Start with a goal. Why are you active on social media? There are only three acceptable answers: a) increase brand awareness by growing your reach, b) build customer loyalty by providing more support, or c) increase sales by getting more people to purchase, more frequently. Don't even start unless you can answer this question
- Ignore your competitors. Trying to poach other people's fans and followers is a flawed tactic. You'll start making bad decisions because you're trying to "keep up". The best ideas and campaigns haven't happened in your industry yet. See what untapped opportunities you can seize and gain an early lead. Look at what people are doing in other industries and try to experiment with similar tactics
- Don't be on every social network. Community management will deplete all of your resources. Each social network you manage will cost you exponentially more time, money and energy, so prioritise
- You do have enough time and money. People always claim that they don't have time or money to invest in social media. But the truth of the matter is that you can't afford not to. If you're short on money, then you should have more time to spend on content creation or networking.
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