.JPG)
Heineken Tanzania Country Manager Micheal Mbungu unveils the new limited edition Cities bottles to members of the press (not in picture), at the Heineken offices in Masaki, Dar es Salaam.
Global campaign
connects consumers all over the world with iconic city bottles.
Dar es Salaam, 15thOctober 2014: HEINEKEN
is known for its legendary campaigns and memorable experiences. Today Heineken®
has unveiled its latest global campaign, ‘Cities of the World,’ aimed at
inspiring men to live worldly, new adventures by unlocking the secrets of their
cities.
The
campaign, which will run from 15th October to 15th December this
year, inspires men to “open their world” and experience true worldliness and
adventure. Tanzanian ‘Men of the World’ will have the opportunity to participate
in promotions and social media activations on Facebook.com/Heineken and Twitter
@Heineken_TZ.
The
activations are designed to encourage exploration of their cities and celebrate
memorable experiences with Heineken®, the world’s most international premium
beer.
Heineken®
has produced a set of specially designed bottles, each with one of six global cities
printed on it: New York, Shanghai, Berlin, Amsterdam, London & Rio de
Janeiro. The special edition bottles will be available in over 100 countries around
the world, including Kenya, Uganda and Tanzania.
This is the first time that
Heineken® is deploying a set of limited edition bottles
across the globe at once, with each of the cities printed on the special
edition bottles representing an iconic global destination associated with its
worldly culture, unique experiences and vibrant social scene.
“Men
of the World want to make the most out of their time in the city, because they
know life only gives them one shot. So they really live their city by seeking
out new experiences and adventures and they have an underlying fear of missing
out on the best ones (FOMO),” said Uche Unigwe, General Manager HEINEKEN East
Africa Import Company.
The ‘Cities of the World’
campaign aims to inspire and motivate consumers to get out of their comfort
zones, to embrace the unusual and embark on worldly adventures. It also
reaffirms Heineken®’s status
as the most international premium beer, informing consumers that whether they
are in Dar es Salaam, New York, Amsterdam or any of the other city, their
Heineken® is the same premium quality.
- ENDS–
NOTES TO
EDITORS
About HEINEKEN
HEINEKEN is a proud,
independent global brewer committed to surprise and excite consumers with its
brands and products everywhere. The brand that bears the founder's family name
- Heineken® - is available in almost every country on the globe and is the world's
most valuable international premium beer brand. The Company's aim is to be a
leading brewer in each of the markets in which it operates and to have the
world's most valuable brand portfolio. HEINEKEN wants to win in all markets
with Heineken® and with a full brand portfolio in markets of choice. The
Company is present in over 70 countries and operates more than 165 breweries.
HEINEKEN is Europe's largest brewer and the world's third largest by volume.
HEINEKEN is committed to the responsible marketing and consumption of its more
than 250 international premium, regional, local and specialty beers and ciders.
The number of people employed is over 85,000. Heineken N.V. and Heineken
Holding N.V. shares are listed on the NYSE Euronext Amsterdam. Prices for the
ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO
NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN
has two sponsored level 1 American Depositary Receipt (ADR) programmes:
Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most
recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com
AboutHeineken®
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
No comments:
Post a Comment