Kilimanjaro — KILIMANJARO is Africa's highest peak but as it turned out last week, even the airport named after the Mountain is also being billed as the continent's highest ranking and best performing international terminal.
Kilimanjaro International Airport was crowned overall winner of the Routes Africa Marketing Awards for the second year running.
KIA managed to beat both its larger busier next-door neighbour, Jomo Kenyatta International (JKIA) of Nairobi and its incountry sibling, Julius Kambarage Nyerere International (JKNIA) of Dar-es-Salaam in getting the international top trophy.
But the best achievement for KIA probably should be the terminal's strength in thrashing the continent giants such as Johannesburg's OR Tambo International and the Cape Town International Airports of South-Africa, Cairo International of Egypt and Casablanca's 'Mohammed V' International of Morocco.
The winners of the 4th regional heat of the Routes Marketing Awards were recently announced during the Routes Africa Networking Evening in Zimbabwe.
Speaking later on at the Kilimanjaro Airport's Waving Bay, meeting room, the Managing Director of Kilimanjaro Airports Development Company (KADCO), Mr Mattijs Smith, expressed his management pride in winning the overall Routes Africa award for the second year in a row.
"This award is a true recognition by our airline customers for strengthening our existing routes and achieving a record growth of 24 per cent in traffic in 2013," stated Mr Smith but reminded that, KIA will again get to contest for the World Throne in Spain next September 2014.
That is where fingers need to be crossed now, because being the overall winner from the African Continent; Kilimanjaro International Airport has been automatically shortlisted for the World Routes Marketing Awards that are to be announced in Chicago this September.
Last year, KIA took the second position on the globe. KIA will thus enter the world's travel ring again, this time contesting against Tampa International Airport, Abu Dhabi International Airport and City Airport Bremen that were announced as overall winners from the Americas, Asia and Europe regions respectively, earlier in the year.
The annual Routes awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by members of the global airline network planning community.