MISSION POSSIBLE: BANK OF AFRICA CELEBRATES CUSTOMERS AND STAFF DURING CUSTOMER SERVICE WEEK

Bank of Africa Tanzania Deputy Managing Director, Wasia Mushi (right), presents a certificate of recognition to a representative from Sokoni Microfinance Company for their contribution to the BOA Changemaker initiative, which promotes innovation and a customer-first culture. The event marked the official launch of Customer Service Week in Dar es Salaam. Also pictured are senior bank officials.

Bank of Africa Tanzania Deputy Managing Director, Wasia Mushi (centre), elaborates a point to journalists (not in the picture) about the upcoming Customer Service Week (CSW), which will be celebrated across all the bank’s branches nationwide. Extreme right right is Nandy Mwiyombella, Head of Marketing and Communication; second right is Annaroberta Mango, Head of Customer Service. Extreme left are Bank customer, Mohamed Bargash Hamud and Asupya Nalingigwa, Head of Retail Banking.

Dar es Salaam, Tanzania - 7 October 2025: Bank of Africa Tanzania has officially launched its Customer Service Month 2025 celebrations, coinciding with the Global Customer Service Week. This year’s theme, “Mission Possible,” reflects the bank’s unwavering commitment to delivering exceptional service experiences that empower customers, foster trust, and create sustainable impact across communities.

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Empowering Excellence Through the BOA Changemaker Initiative

At the heart of this year’s celebration is the Bank of Africa Tanzania Changemaker, a flagship initiative recognizing customers, employees, and partners who exemplify innovation, empathy, and excellence in service. Through this program, the bank highlights individuals and teams who have gone above and beyond to deliver transformative solutions—both for customers and within the banking ecosystem.

Speaking at the press briefing, Ms. Esther Cecil Maruma, Managing Director of Bank of Africa Tanzania, said:

“Customer service is at the heart of our operations. Through Mission Possible, we are reaffirming our dedication to exceeding expectations, adapting to customer needs, and innovating to build a customer-first culture. BOA Changemaker is a testament to the role we play not only in financial services but also in shaping a better tomorrow.”

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Driving Digital Growth and Customer Convenience

This year, Bank of Africa Tanzania has recorded remarkable growth in the use of its digital channels, underscoring its commitment to providing convenient, accessible, and innovative banking solutions.
The bank has expanded its reach through agency banking and the BOA Lipa merchant network, enabling customers to transact seamlessly across the country.

In line with its goal to empower customers, BOA also introduced the Visa Gold USD Card, offering enhanced purchasing power and financial flexibility for both personal and business needs.

Additionally, the bank achieved PCI DSS (Payment Card Industry Data Security Standard) Certification, a globally recognized benchmark for securing cardholder data and safeguarding electronic transactions—further reinforcing its dedication to cybersecurity and compliance.

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Financial Inclusion and Social Impact

Beyond banking, Bank of Africa Tanzania continues to invest in financial literacy and corporate social responsibility (CSR) initiatives. Through targeted programs, the bank has positively impacted thousands of Tanzanians, equipping them with essential financial knowledge and resources.

Looking ahead, BOA’s three-year strategic plan aims to expand these initiatives, especially within underserved communities, ensuring that financial inclusion remains a shared reality for all.

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Enhancing the Digital Banking Experience

To complement these efforts, the bank continues to enhance its B-Mobile App and BOAWeb platform, introducing more advanced, intuitive, and user-friendly features to deliver a seamless digital banking experience—anytime, anywhere.

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Celebrating the People Behind the Mission

“At Bank of Africa, we are immensely proud of our team and their unwavering dedication to delivering exceptional service every single day. This Customer Service Month and Week gives us the perfect opportunity to celebrate their commitment and shine a light on the ways they make our mission possible. We are equally excited to engage with our customers, thank them for their trust, and show just how much we value their loyalty,” said Ms. Annaroberta Mango, Head of Customer Service at Bank of Africa Tanzania.

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Key Activities During Customer Service Week and Month 2025

• Customer Engagement Days – Interactive branch sessions to hear directly from customers.
• Changemaker Recognition – Honoring outstanding customers, staff, and community members who embody the spirit of service.
• Community Outreach – CSR activities extending service impact beyond banking halls through branch-led initiatives.

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Bank of Africa Tanzania invites customers, partners, and stakeholders to join in celebrating this important occasion—and to continue shaping a future where banking service excellence is always Mission Possible.

Bank of Africa Tanzania Deputy Managing Director, Wasia Mushi (right), presents a certificate of recognition to a client in appreciation of their contribution towards achieving positive outcomes in the financial services sector, during the official launch of Customer Service Week held in Dar es Salaam.

Bank of Africa Tanzania Deputy Managing Director, Wasia Mushi (right), presents a certificate of recognition to Mohamed Bargash Hamud from Superdoll Company for his company’s contribution to driving positive change, during the launch of Customer Service Week held in Dar es Salaam yesterday. Also in the photo are senior bank officials.

Bank of Africa Tanzania Deputy Managing Director, Wasia Mushi, in a group photo with customer Mohamed Bargash Hamud and staff from the Customer Service Unit, during the launch of Customer Service Week held in Dar es Salaam.