SERENGETI BREWERIES' 2030 VISION FOR A CLEANER PLANET

As the world comes together to celebrate the first International Day of Clean Energy, Serengeti Breweries Limited (SBL), a subsidiary of Diageo, proudly stands at the forefront of the brewing industry's sustainable revolution. In alignment with Diageo's ambitious 10-year ESG action plan, "Society 2030: Spirit of Progress," SBL is making significant strides toward reducing its environmental footprint and embracing clean energy solutions.

Eliminating Waste, Elevating Efficiency

SBL's sustainability journey begins with a steadfast commitment to eliminating waste across all its operations, with a particular focus on energy conservation. In the past five years, the brewery has achieved remarkable success, slashing both energy and water usage by more than half. This reduction is not merely a numerical achievement but a testament to SBL's dedication to responsible resource management.

The significance of this phase lies in its immediate impact on resource preservation and operational efficiency. By curbing wasteful practices, SBL not only contributes to a healthier planet but also streamlines its brewing processes, creating more sustainable practices in the industry.

Embracing Technological Advancements

Moving seamlessly into the second phase of their sustainability journey, SBL deploys cutting-edge technology within its brewing processes. Energy recovery systems and state-of-the-art plant and packaging lines exemplify the commitment to efficiency without compromising on quality. The brewing industry, historically energy-intensive, is now witnessing a paradigm shift as SBL leads the way in embracing greener, more efficient technologies.

This phase is crucial in harmonizing the traditional art of brewing with modern advancements. The integration of energy recovery systems not only reduces the ecological impact but also ensures precise temperature control during the mashing process. This delicate dance between malted barley and hot water, unlocking sugars, colors, and flavors, now takes place with a sustainable rhythm that resonates with the environment.

Investing in a Greener Tomorrow

The next ambitious step in SBL's journey is the investment in biomass boiler technology and solar energy. As they explore the untapped potential of biomass, a renewable energy source derived from organic materials, the brewery aims to further reduce its reliance on conventional fuels. Simultaneously, the journey into solar energy has commenced with a comprehensive assessment conducted with third-party service providers.

The significance of these investments cannot be overstated. Biomass and solar energy represent a shift towards cleaner alternatives, reducing the brewery's carbon footprint while contributing to the global transition to renewable energy sources. As SBL diversifies its energy portfolio, it not only secures a more sustainable future for itself but also sets a precedent for others in the industry to follow suit.

Preserving Tradition with a Sustainable Twist

In this sustainable journey lies the mashing process, a fundamental step where tradition meets innovation. Through sustainable energy resources and the deployment of energy recovery systems, the brewery not only saves energy but also maintains precise temperatures. This not only ensures the quality of the brew but also respects the environment by minimizing energy waste.

Serengeti Breweries Limited's commitment to sustainable brewing is not merely a corporate endeavor; it is a pledge to harmonize tradition and progress, creating a greener and more resilient future for the brewing industry. As we commemorate the International Day of Clean Energy, SBL stands as a beacon of hope, demonstrating that responsible brewing is not just a goal but an achievable reality.