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| Vodacom Tanzania PLC, a technology and communication company, has launched a festive season campaign dubbed "Share Joy, Touch Lives," that intends to reward its loyal customers with tons of prizes, including cash up to 10 million Tanzanian shillings every week and providing healthcare insurance for 1,000 children and their mothers nationwide. Inaugurating the campaign, from left is Mr. Nguvu Kamando, the Director of Digital and Value Added Services at Vodacom Tanzania, alongside Ms. Linda Riwa, the Consumer Business Director and Mr. Epimack Mbeteni, the Director of M-Pesa (first right) joined by Mr. Masta Shangwe in Dar es Salaam yesterday. |
As the festive season approaches, Vodacom Tanzania has launched its campaign dubbed ‘Sambaza Shangwe, Gusa Maisha’ which translates to 'Share Joy, Touch Lives,' that intends to reward its loyal customers with tons of gifts and cater to healthcare assistance for children from economically challenged families in referral hospitals across Tanzania mainland and Zanzibar.
Speaking during the launch of the festive campaign in Dar es Salaam, Vodacom Tanzania Consumer Business Unit Director, Linda Riwa, noted that this holiday season is exceptional because, on top of the customary festive promotions that seek to reward their loyal customers, the telco will embark on charitable activities as well.
'Sambaza Shangwe, Gusa Maisha' - as the name of the campaign suggests, aims to share the joy and touch the lives of our customers and the wider community across all 31 regions countrywide. In ensuring that our customers remain jovial and in a festive mood as we wind up the year, we will be awarding them with instant rewards and weekly prizes including cash of up to ten million shillings, motorcycles, televisions, smartphones, 5G and 4G routers and so much more. I believe these gifts will not only lift our customers’ spirits but also provide them with opportunities to elevate their lives when put to good economic use," said Ms. Riwa.
The 'Sambaza Shangwe, Gusa Maisha' campaign, launched today, is expected to run for approximately 10 weeks up to mid-January 2024 whereas during the month of November, the campaign will focus on rewards and handovers to customers while December will be dedicated to community outreach for children at referral hospitals.
“In addition to the festive campaign, Vodacom will extend its love to families during this festive season through charitable endeavors across the region. Holidays, above all, are about family and there is no greater joy than welcoming a new member into the family. I'm sure many of you still hold dear the memory of the first time you welcomed a new life into your homes – the joy, the anticipation, the love. This festive season, we aim to support families welcoming new members by providing free one-year medical insurance cover to babies born from the 1st to the 31st, through our digital insurance product, VodaBima. Our goal is to give parents peace of mind to focus on what truly matters - family, festivities, and the love they share.” Added Ms. Riwa.
On his part, the Director of M-Pesa, Mr. Epimack Mbeteni, added that Vodacom recognizes that during this festive season, many Tanzanians make purchases and payments for various services. Therefore, Vodacom encourages them to conduct these transactions through digital channels, especially M-Pesa, as it is easier and safer. Additionally, the more transactions customers make through this method, the more chances they have to win instant prizes or those offered through weekly draws.
In conclusion, the Director of Digital Services, Mr. Nguvu Kamando, elaborated that “we understand that staying in touch with our loved ones is a top priority during the festive season therefore, every time a customer purchases airtime and bundles, they will increase their chances of winning instant rewards like cash, airtime, and data. Most importantly, I would like to reiterate that in order to stand a chance of winning, customers ought to make these purchases via M-Pesa by dialing *150*00# or using the M-Pesa App. If that’s enough, by downloading Mdundo DJ mixes, customers will also stand a chance to be amongst the lucky winners."
Speaking during the launch of the festive campaign in Dar es Salaam, Vodacom Tanzania Consumer Business Unit Director, Linda Riwa, noted that this holiday season is exceptional because, on top of the customary festive promotions that seek to reward their loyal customers, the telco will embark on charitable activities as well.
'Sambaza Shangwe, Gusa Maisha' - as the name of the campaign suggests, aims to share the joy and touch the lives of our customers and the wider community across all 31 regions countrywide. In ensuring that our customers remain jovial and in a festive mood as we wind up the year, we will be awarding them with instant rewards and weekly prizes including cash of up to ten million shillings, motorcycles, televisions, smartphones, 5G and 4G routers and so much more. I believe these gifts will not only lift our customers’ spirits but also provide them with opportunities to elevate their lives when put to good economic use," said Ms. Riwa.
The 'Sambaza Shangwe, Gusa Maisha' campaign, launched today, is expected to run for approximately 10 weeks up to mid-January 2024 whereas during the month of November, the campaign will focus on rewards and handovers to customers while December will be dedicated to community outreach for children at referral hospitals.
“In addition to the festive campaign, Vodacom will extend its love to families during this festive season through charitable endeavors across the region. Holidays, above all, are about family and there is no greater joy than welcoming a new member into the family. I'm sure many of you still hold dear the memory of the first time you welcomed a new life into your homes – the joy, the anticipation, the love. This festive season, we aim to support families welcoming new members by providing free one-year medical insurance cover to babies born from the 1st to the 31st, through our digital insurance product, VodaBima. Our goal is to give parents peace of mind to focus on what truly matters - family, festivities, and the love they share.” Added Ms. Riwa.
On his part, the Director of M-Pesa, Mr. Epimack Mbeteni, added that Vodacom recognizes that during this festive season, many Tanzanians make purchases and payments for various services. Therefore, Vodacom encourages them to conduct these transactions through digital channels, especially M-Pesa, as it is easier and safer. Additionally, the more transactions customers make through this method, the more chances they have to win instant prizes or those offered through weekly draws.
In conclusion, the Director of Digital Services, Mr. Nguvu Kamando, elaborated that “we understand that staying in touch with our loved ones is a top priority during the festive season therefore, every time a customer purchases airtime and bundles, they will increase their chances of winning instant rewards like cash, airtime, and data. Most importantly, I would like to reiterate that in order to stand a chance of winning, customers ought to make these purchases via M-Pesa by dialing *150*00# or using the M-Pesa App. If that’s enough, by downloading Mdundo DJ mixes, customers will also stand a chance to be amongst the lucky winners."
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