Airtel money customers will now enjoy sending and receiving money free of charge after the mobile network company announced zero charges on its mobile money transfer service platform to attract more customers.
Speaking during the launch of the Airtel Money Free service, Airtel Marketing Director Isack Nchunda said they would like to encourage more people to join their mobile money transfer service so as to boost financial inclusion in Tanzania.
“We are happy to see the growth of our Airtel Money customers each day. We believe the government agenda of financial inclusion is not far-fetched. Today we continue to support the government by encouraging more users to send and receive money across the country at zero cost...” he said.
With 3.2 million subscribers out 19.3 as at the end of March this year, according to Tanzania Communications Regulatory Authority (TCRA) statistics, Airtel Money is the third largest mobile money service platform in Tanzania with a market share of 17 percent.
It trails Vodacom’s M-Pesa which commands 43 percent market share and Tigo’s Tigo Pesa with 36 percent. “Last year we launched a free service that allowed our Airtel Money users to send money for free with a value of Tshs 200,000 and above.
We have heard our customers’ requests and we believe all those with lower values will also benefit from this mega Airtel Money Free service.” He said they were optimistic that Airtel Money free service would also encourage non-users to start using an array of services offered through Airtel Money.
The Marketing Director said they had increased the number of our agent’s network to reach over 55,000 for services accessibility and were planning to expand their network further through the roll-out of Airtel Money Kiosk and over 300 Airtel Money franchised branches to become the biggest money agent network in the country.
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