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| Heineken Tanzania Country Manager, Mr. Michael Mbungu (third from left in grey suit) looks on as Mrs. Jackie Mlatie pops a bottle of champagne to signify the official launch of Club 777, in Kawe Dar es salaam. He is flanked by Mr. Femin Mabachi (extreme right), the Group CEO of Club 777. Looking on from left are Heineken Brand ambassadors Irene Jackson and Nuru. |
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| Heineken Tanzania Country Manager Mr. Michael Mbungu (first from left in grey suit) is all smiles as Mr. Mlatie Assey gives a toast to signify the launch of a new hot-spot in town Club 777 which located in Kawe, Dar es Salaam. |
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| Come in for the grand tour: Mr. Mlatie Assey (centre left) who is the Managing director seems to say during the official launch of Club 777 in Kawe, Dar es Salaam. Centre right is Heineken Tanzania’s Country Manager, Mr. Michael Mbungu ushering guests (not in picture) present during the launch. |
The unique Heineken® sports lounge will target football fans and Heineken® consumers in Tanzania and will offer unparalleled live viewing of the UEFA Champions League.
Dar es Salaam, Tanzania; February 22nd, 2015: The new Heineken® Club 777 Sports Lounge at Kawe in Dar es Salaam, which officially opened its doors to the public over the weekend, aims to keep consumers and sports fans up to date with live action from all the major sporting events around the world. The Heineken Club 777 Lounge is the first of its kind in Tanzania.
Situated at a residential area near the beach, it also offers a relief for the consumer who wants to relax and enjoy away from the hustle of the city. The Club 777 Lounge puts a strong emphasis on sports coverage and customers can keep connected and up to date with the latest scores and all the action with live screenings throughout the venue, which is complemented by more general entertainment through the many display screens.
Speaking during the launch of the Club HEINEKEN Tanzania Country Manager Mr. Michael Mbungu commented: “Bringing this premium brand experience to Dar es Salaam with a world-class brand and in an innovative business-class-lounge style concept is a powerful example of our commitment to delighting consumers and adding new dimensions to the Heineken fresh and unexpected approach of partnerships. We partnered with the bar as it fits within our brand profile and ambition. ‘We aim to create exciting worldly experiences to consumers by interacting with them in a way Heineken® can do.
“The Heineken Lounge is a new and refreshing experience for Dar es salaam consumers and patrons, with all the convenience and benefits of a traditional bar and with the opportunity to escape from the hustle with complimentary Wi-Fi and power points to recharge phones and laptops, and complimentary daily newspapers.’’ Added Mr. Mlatie Assey, CEO of the Club.
The Lounge offers cold Heineken as well as a broad selection of other alcoholic and non-alcoholic beverages, alongside gourmet snacks and light meals.
About Heineken®
The Heineken® brand, which bears the founder’s family name – Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit https://twitter.com/Heineken_TZ and to become a fan on Facebook, go to https://www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at http://www.youtube.com/user/heineken.
About Club 777
Club 777 a fine bar and restaurant located in Kawe which opened its doors in 2014 initially as a garden restaurant. In 2015, the next phase of the project sees it open a sports lounge. Heineken to date has supported in the project’s development.
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