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| Superbrands East Africa CEO, Jawad Jaffer speaks to journalists and guests attending the event. |
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| Superbrands East Africa CEO, Jawad Jaffer (R) pictured in Dar es Salaam presenting to The Guardian Limited Deputy General Manager, Jackson Paulo a Superbrands Award for 2024-2025 won by The Guardian newspaper. |
Dar es Salaam, June 9, 2025 – In a milestone celebration of brand excellence, Superbrands, the world’s largest independent arbiter of branding, hosted a distinguished event in Dar es Salaam to honor 13 leading Tanzanian brands that have achieved Superbrands Status for 2025.
Attended by brand directors, members of the media, and key industry stakeholders, the event underscored the evolving power and influence of local brands on both national and regional platforms.
The Selection Process: Rigorous, Data-Driven, and Consumer-Focused
Superbrands partnered with IPSOS Tanzania, a globally recognized market research firm, to conduct a comprehensive consumer-based study. Over 1,100 brands across 67 categories were assessed through a scientifically designed methodology to ensure a fair and representative evaluation.
Selection was based on three core metrics:
- Brand Quality
- Reliability
- Distinctiveness
These benchmarks are applied uniformly across Superbrands’ operations in 90+ countries worldwide, offering an internationally consistent framework for brand evaluation.
Top Tanzanian Brands Awarded Superbrands Status for 2025
The following brands were recognized as top performers in the country’s competitive branding ecosystem:
- Abood Bus
- ASAS
- Azam
- GSM
- Kilimanjaro Water
- NIC
- Petrogroup
- Red Gold
- Super Doll
- Tanfoam Tanzania
- The Guardian
- ITV
- Whitedent
This recognition is not just a badge of honor, but a strategic asset for brands to leverage in their communication and market positioning.
Football Joins the Branding Arena
In a first for Tanzania, Premier League football clubs were included in the Superbrands evaluation. According to Doreen Bangapi, IPSOS Regional Director of Behavior Change and Growth - PA:
“Simba Club emerged as the leading football brand in the country, ranked second among all institutions, while Yanga took second place among clubs and third overall. Notably, Colgate topped the overall list.”
This inclusion reflects the growing intersection of sports and brand equity in Tanzania’s business landscape.
Expert Insights from Superbrands East Africa
Speaking at the event, Jawad Jaffer, CEO of Superbrands East Africa, emphasized:
“To earn Superbrands recognition, a brand must be consistent in delivering quality, trust, and differentiation. These are non-negotiables in a highly competitive marketplace.”
He added that brands achieving this threshold are invited to participate in the Superbrands program, both locally and globally.
Beyond Recognition: Driving Performance Through Insight
The Superbrands survey is part of a broader initiative aimed at promoting business excellence. By engaging consumers at both household and individual levels—including digital channels—it provides data that helps companies improve their performance and brand value.
As Superbrands continues to evaluate consumer sentiment, more Tanzanian brands are expected to be recognized in future editions.
For more details, contact:
Abdi Juma
Superbrands East Africa
📧 news@superbrands.co.ke
About Superbrands
Established in 1994 and headquartered in London, Superbrands is a global authority on brand excellence, now present in over 90 countries. The organization is best known for awarding the Superbrands Seal, a recognized symbol of trust and quality.
Since 2007, Superbrands has been actively recognizing outstanding brands in East Africa, offering them a platform to celebrate their achievements and elevate their market presence.
About IPSOS
IPSOS is a Paris-headquartered international market research and consulting firm, known for its scientific rigor and precision. They serve both local and multinational companies with actionable insights in branding, behavior, and market trends.
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