JCDECAUX ASSERTS LEADERSHIP IN DIGITAL OUT OF HOME ADVERTISING

Jacqueline McCormick, JCDecaux Regional Director Eastern Africa.

JCDecaux, Sales Manager in Tanzania, Janine Deetlefs.

Dar es salaam, 18 July 2019 – JCDecaux, the number one outdoor advertising company worldwide is set to increase opportunities for advertisers through digital out-of-home media. In a presentation to key stakeholders in the media and advertising industry held at Coral Beach, JCDecaux presented global media trends and innovative go-to-market strategies tailored to the Tanzanian market.

JCDecaux Tanzania, operating since 2015, unpacked how the outdoor media industry is rapidly evolving in key geographies around the world and presented custom advertising solutions for local marketing leaders. The outdoor leader introduced digital screens in Tanzania in 2015, changing the urban landscape of Dar es salaam and enhancing value to advertisers and consumers with a digital network of 13 high quality digital screens.

The JCDecaux roadside digital offering is the out-of-home media’s solution to more agile demands of today’s marketers, offering various bespoke audience solutions enhanced with day-part and dynamic triggered activity to deliver contextual communication to customers. The digital screens have also been an essential part of beautifying cities and aim to reduce advertising clutter in high density centres. The roadside digital screens have attracted new advertisers to the outdoor medium and brought messaging flexibility and increased visibility to products and brands, achieving cut through in a cluttered traditional out-of-home market. This impactful format increases advertiser awareness, engaging with consumers and translates to higher return on investment.

During the briefing, Jacqueline McCormick, Regional Director Eastern Africa highlighted the benefits of reduced advertising clutter for brands, consumers and city authorities. ‘Marketing communication is rapidly embracing digital technology as consumers adopt mobile telephony and smart devices. As a leading media company, we are transforming the out-of-home landscape to ensure that our clients remain relevant in the customer purchase journey. Our digital screens place brands at the centre of the product consideration set’, she explained.

JCDecaux, Sales Manager in Tanzania, Janine Deetlefs added that their digital screens are quite safe to drivers as they reduce brightness by 5% between 6pm and 6am. The illumination has also increased visibility and safety for pedestrians in the vicinity of the screens. ‘Road safety for drivers and pedestrians is extremely important to us, and this is why we enhanced these features in our screens’ Janine said.

About JCDecaux in sub-Saharan Africa

JCDecaux in sub-Saharan Africa, formerly Continental Outdoor Media until the acquisition by JCDecaux SA (Euronext Paris: DEC) in partnership with Royal Bafokeng Holdings in June 2015, is Africa's leading traditional and digital outdoor advertising company and operates in 20 countries in Africa. The company offers in excess of 37,000 advertising opportunities within the African continent. JCDecaux is the number one Outdoor Advertising company worldwide and the market leader in Europe, Asia-Pacific, Latin America, Africa and the Middle-East. Employing 12,850 people, the Group has operations in more than 80 countries around the world, and has a presence in 4,435 cities with more than 10,000 inhabitants.

For more information contact
Janine Deetlefs
Email: Janine.Deetlefs@jcdecaux.com
Tel: +255 765 350 828