CRDB TEMBO CARD TRANSACTIONS UP 20 PERCENT

CRDB Bank Managing Director, Dr Charles Kimei.

CRDB Bank’s e-payment sensitisation campaign using Tembo cards has paid off just a month since it was flagged off as number of transactions increased by almost 20 per cent.

The number of transactions increased from 162,181 in April to 193,604 in May signifying the raise of using e-payments system in short period. CRDB Bank Managing Director Dr Charles Kimei said the first fruits of the campaign have been observed in just one month signifying better days ahead.

“This shows that our customers have started understanding the use of electronic payments through Tembo debit cards...and it’s very encouraging,” Dr Kimei said yesterday when presenting awards for the first five winners.

Late April, the bank launched a 1.0bn/- campaign dubbed ‘Win Big with TemboCard’ that geared, among other things to change people cash payment culture to electronic payment with a view to promote a move towards a cashless society.

The MD said the value of transactions also climbed encouragingly from 11.56bn/- in April to 14.89bn/- of May while online purchasing transaction graphic too went north from 5,937 to 6,948.

The online purchasing assisted to increase the value of transaction through point of sales (PoS) on that category from 638.43m/- in April to 715.56m/- in May. The overall winner, Mr Ismail Omary Jimroger, who won a trip to Dubai with his family, said he regularly makes payment using his Tembo Card to refill his car, phone top up as it is hassle free.

“I don’t believe if I won a trip to dubai with my family. I am more than happy. Words are not enough to explain it,” Mr Jimroger said.

Other winners are Zubeda Ahmed Chandewon a Mac Book Pro laptop; Nam Jin won an iPad; Dereck Donald Mazige walked home with Apple’s iPhone 6 and Belinda Deogratius Msaki won a Samsung J5. The big number of transaction increases the chances to enter into top 20.

However, a transaction at any PoS in the country, should not be less than 50,000/-.

The campaign is part of 20 years celebration of the bank since privatised. The campaign follows a survey by the bank that revealed that majority of the people prefer paying in cash to e-payment as some want to dodge taxes, cash-base culture and lack of e-payment infrastructure.

Daily News