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| Regional Traffic Officer for Morogoro region, (RTO) Michael Deleli handling over Reflectors to Yusuph Ramadhan who is a bodaboda rider in the city during the official launch of the Serengeti Breweries - Responsible drinking campaign named ‘Don’t Drink and Drive’ as part of the Brewer’s initiative to curb road accidents caused by irresponsible drinking in the country. On the left is SBL Director of Corporate Relations Mr. John Wanyancha. |
The two-day campaign dubbed Don’t Drink and Drive will be held this coming Friday and Saturday and is estimated to impact over 1,000 residents of Morogoro town in bars, high learning institutions as well as road users, said SBL Corporate Relations Director, John Wanyancha, at a meeting with the media held here today.
SBL is partnering with the police in the campaign and this follows similar initiatives by the company in Mwanza and Dar es Salaam early this month where, according to the Director, an estimated 2,100 people including bus and taxi drivers, bodaboda riders, university students and pedestrians received responsible drinking knowledge.
“We provide our audience with educational materials on responsible drinking such as flyers, road safety stickers, reflectors, Tshirts among others and engage them in facilitated discussions to dispel some common beliefs and misconceptions about alcohol consumption,” Wanyancha said elaborating that “Responsible Drinking means more than just limiting yourself to a certain number of drinks, it also means not getting drunk and not letting alcohol control your life or your relationships.”
Speaking at the event, Morogoro regional traffic officer, Michael Deleli, thanked SBL for the initiative saying that by involving the police force, the beer-maker is a making a positive contribution into making Tanzania’s roads much safer by addressing the problem of drink driving.
Deleli regretted the tendency by some drivers who abuse alcohol without considering the repercussions caused by their actions, cautioning that such behaviour must stop to avoid unnecessary road accidents.
“All of us, the police force, drivers, pedestrians, companies like SBL and the community in general have a responsibility to ensure that our road are safe and this include emphasizing the call of Don’t Drink and Drive. I am pleased to see that apart from being an alcohol producing and selling company, SBL also in the forefront in addressing the challenge of drink driving,” the RTO said.
About SBL
Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 20% of the market share by volume.
SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.
Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Premium Lite, Pilsner Lager, Pilsner King, Tusker Lager, Kibo Gold and Guinness Stout. The company is also home to world’s renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon’s Gin, Captain Morgan Rum and Baileys Irish Cream.
For further information contact
John Wanyancha
SBL Corporate Relations Director
Tel: 0692148857
Email: john.wanyancha@diageo.com
Imani Lwinga
SBL Communications, Sustainability & Responsibility Manager
Tel: 0785428282
Email: Imani.lwinga@diageo.com
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