HENNESSY GLOBAL BRAND AMBASSADOR CELEBRATES 250TH YEAR ANNIVERSARY WITH TOP BUSINESS EXECUTIVES IN DAR

250 Collector Blend - Limited Edition Bottle created for Hennessy's 250th Anniversary.

Cyrille Auriol, Hennessy Global Brand Ambassador at a private tasting with top executives - Hyatt Regency.

The time has come, once again, for Hennessy to celebrate another milestone in its history: its 250th anniversary. Hennessy’s Global Brand Ambassador, Mr. Cyrille Gautier Auriol, arrived in Dar es Salaam last week and his arrival marked the start of his two-day visit as part of his tour around Africa to celebrate Hennessy’s 250th Year Anniversary. The aim of Ambassador Auriol’s visit was to reward loyal Hennessy consumers as well as to educate and build awareness around the Hennessy brand in Tanzania – highlighting Hennessy’s exceptional growth in Tanzania while celebrating this exceptional milestone. Hennessy has been available in the local market and has been widely considered the favourite cognac of Tanzanians for decades. Additionally, to celebrate it’s 250th year, Hennessy has created a unique limited edition Anniversary bottle: The Hennessy 250 Collector Blend.

Hennessy and Qway International, the exclusive agent, importer and distributor for the Moët-Hennessy brand portfolio in East Africa, hosted a private VIP tasting of the Hennessy 250 Collector Blend with Mr. Cyrille Gautier Auriol at the Hyatt Regency. The exclusive private event was a small gathering of top business moguls in Dar compromised of CEOs and MDs. The Ambassador briefed the occasion’s esteemed guests about Hennessy’s exceptional legacy and the art of cognac making. Mr. Cyrille Auriol presented the much-anticipated limited edition Hennessy 250 Collector Blend - only 250 Barrels have been produced, each holding 250 litres. Hennessy always creates a special cognac to illustrate a sense of continuity, a tradition that has been carried out throughout their historical milestones.

Giving Back to the Community with an auction

In its 250th anniversary year, Hennessy is focusing on the importance of leaving a legacy for the future by appealing to philanthropic cognac drinkers. Hennessy together with Qway hosted an auction of the limited edition bottle of the 250 Collector Blend. The bottle sold for an outstanding $3,500 and proceeds from the limited-edition bottle are being be donated to local charity of the buyer’s choosing.

The exclusive private tasting event was only the first of many Hennessy 250th celebration events to take place in the next coming months.