SAMSUNG OPENS NEW BRAND STORE IN DODOMA TO EXPAND ACCESS TO SMART TECHNOLOGY IN TANZANIA

Samsung Electronics Business Manager for Tanzania, Daesong Ra (left), officially launches a new Samsung shop in Dodoma on Thursday. Also pictured from left is Samsung Electronics East Africa (Tanzania) Head of Sales, Mobile Experience, Mgope Kiwanga, alongside the shop owners.

Dodoma, Tanzania; April 16, 2026 — Samsung Electronics East Africa has officially unveiled a new Samsung Brand Store in Dodoma, in partnership with its retail partner F & S, marking another milestone in its expansion across Tanzania.

The new store is part of Samsung’s ongoing effort to bring its innovative products and services closer to customers. Strategically located in the nation’s capital, the Dodoma store is designed to offer a complete and immersive Samsung experience under one roof.

Customers can now explore a wide range of products—from smartphones and tablets to TVs, home appliances, and wearables—all within a single space. The setup allows visitors to see how Samsung’s ecosystem of devices seamlessly connects to create a modern, smart lifestyle.

The official opening ceremony was attended by key partners and graced by the Samsung Electronics Tanzania Business Manager, Daesong Ra, who emphasized the significance of this investment in Tanzania’s rapidly growing technology landscape.

Speaking during the launch, the Head of Sales, Mobile Experience at Samsung Electronics East Africa (Tanzania), Mgope Kiwanga, highlighted the company’s long-term vision:

“The launch of this new store reflects Samsung’s long-term commitment to expanding innovation for consumers in the Tanzanian market. This is an important step for us, as we want more customers to easily access our products and experience how they work together to make everyday life simpler and more connected.”

A Hands-On, Connected Experience

The Samsung Brand Store is designed to be highly interactive, giving customers a hands-on opportunity to test and experience products before making a purchase. Visitors can engage directly with the latest Samsung Galaxy devices, explore smart home solutions, and receive guidance from trained staff.

In addition to product demonstrations, the store also offers after-sales support, ensuring customers receive assistance beyond the point of purchase. This approach aims to empower users with a deeper understanding of how to fully utilize their devices.

Boosting Local Growth and Skills Development

Beyond enhancing customer access to technology, the new store is also contributing to local economic development. Samsung has invested in training local staff, creating employment opportunities, and building technical skills within the community.

Mgope Kiwanga further noted:

“The opening of this store in Dodoma shows our confidence in the Tanzanian market. Investments like this help improve access to technology, create jobs, and support skills development.”

Strengthening Commitment to Tanzania

The launch of the Dodoma Brand Store reinforces Samsung Electronics East Africa’s commitment to Tanzania and its broader vision of enabling smarter, more connected lifestyles. By prioritizing innovation and customer experience, Samsung continues to position itself at the forefront of the country’s evolving digital ecosystem.