Dar es Salaam, October 23, 2025 — A new chapter has begun in Tanzania’s insurance landscape as SanlamAllianz officially unveiled its brand, marking a major milestone in the company’s mission to expand access to financial and insurance services across the country.
The launch follows the 2023 strategic alliance between Sanlam and Allianz, two of the world’s leading insurance and financial services groups, which joined forces to create Africa’s largest non-banking financial services company.
Community Impact Before the Launch
Even before the official unveiling, SanlamAllianz had already started making a difference in Tanzanians’ lives. Through its local representatives — affectionately known as the “Men in Blue” or “Mr. Bluu” — the company rolled out a series of community outreach activities that directly benefited more than 145 Tanzanians.
Over 30 women entrepreneurs in Kariakoo, Makumbusho, and Kawe received business capital to boost their small enterprises, while 40 individuals had their health service expenses fully covered. The company also supported over 75 passengers in Tandika and Mbagala by paying their transport fares — a gesture aimed at easing daily life challenges and promoting community goodwill.
These initiatives formed part of SanlamAllianz’s early efforts to connect with the public and demonstrate its commitment to inclusive financial growth even before its official debut.
A Landmark Launch Event
The grand launch event, held in Dar es Salaam, brought together industry leaders, regulators, and business stakeholders for a celebration that culminated in a dinner ceremony.
The Guest of Honour, Dr. Baghayo A. Saqware, Commissioner of Insurance at the Tanzania Insurance Regulatory Authority (TIRA), commended the company’s entry into the market, noting its potential to strengthen Tanzania’s insurance industry and expand access to innovative financial products.
Empowering Tanzanians to Secure Their Futures
With the official introduction of SanlamAllianz General Insurance Tanzania Ltd and SanlamAllianz Life Insurance Tanzania Ltd, the company is now positioned to provide a comprehensive range of insurance and financial solutions tailored to local needs.
By combining global expertise with deep local insight, SanlamAllianz aims to empower individuals and businesses to protect what matters most — their lives, assets, and futures — while contributing to Tanzania’s broader economic resilience.
No comments:
Post a Comment