KFC LAUNCHES NEW RESTAURANT IN MAGOMENI

Dough Works Limited announced its partnership with TotalEnergies at the launch of their 10th KFC restaurant which opened at the Total Service Station located at Magomeni, Mapipa in line with their vision to expand the Quick Service Restaurant industry across Tanzania by engaging in strategic alliances.

Dough Works Limited, the first in the country to expand the Quick Service Restaurant industry as the sole franchise owners of KFC & Pizza Hut in Tanzania along with their homegrown and fast-growing BAO Café brand are delighted to be opening their 10th KFC restaurant in the country. As part of the launch celebrations the KFC Total Magomeni team hosted 50 Boda Boda riders from the surrounding area in a bike parade to mark the momentous occasion, followed by lunch for all to enjoy delicious KFC fried Chicken.

The opening of this outlet in partnership with TotalEnergies is part of the greater expansion plan for Dough Works’ QSR and Café brands. In line with their growth strategy to build relationships with partners who offer non-food and retail convenience, this latest alliance with TotalEnergies will allow to place upcoming outlets in key locations across the country, making convenient value-added services more accessible for all Tanzanians.

Vikram Desai, Managing Director of Dough Works Limited, shared his enthusiasm for the partnership launch saying, “It has been an exciting few months for both KFC & Dough Works as a whole. Having celebrated 10-Years of KFC in Tanzania and now opening our 10th KFC in the country in partnership with TotalEnergies is a special milestone for us. KFC is a global brand, with 23,000 outlets in more than 140 countries worldwide. We are thrilled to further embed this globally iconic restaurant chain in our community, and to continue to deliver on our promise to offer consistently high-quality food and convenience experiences in Tanzania. Moreover, we are delighted to have found an incredibly supportive and growth-driven partner in TotalEnergies, and we look forward to more projects together in the future.”

TotalEnergies East and Central Africa Vice President, Olagoke Aluko addressed that, “TotalEnergies service stations are a one stop station that you can inevitably witness today at Magomeni service station where a customer can get all their necessary services from fuel to car services, ATM services and now the loved and famous chicken meals add the food concept to the station which marks the 10th KFC restaurant in the country. It is exciting and honestly, I cannot wait to have a taste of the delicious Kentucky Fried Chicken meals that will be offered at this station. As TotalEnergies, we are proud to be part of this milestone and history with our partner, Dough Works Limited. With the many offers that KFC will be offering at this station, I would like to invite everyone to visit KFC TotalEnergies Magomeni and enjoy a fantastic finger-licking meal."

Between KFC, BAO Café & Pizza Hut, a total of 23 outlets serves thousands of diners daily for lunch and dinner, while providing world-class convenience experiences. Determined to meet the ever-growing market demand, Dough Works is committed to continue to spearhead the development of the Quick Service Restaurant and Convenience industry in Tanzania, focusing on the quality of products and service. Currently employing more than 700 people, their rapid growth and expansion plan for all brands will see the opening of more outlets and further employment opportunities for Tanzanians around the country. Current expansion plans include the cities of Dodoma and Zanzibar.

With the opening of KFC Total Magomeni, consumers can now visit one place for their favourite fried chicken and convenience amenities. KFC Total Magomeni looks forward to sharing the ultimate KFC experience with the Magomeni Community.

About Dough Works Limited (DWL)

Established in 2015, Dough Works Limited is the leading provider of consistently high-quality food and convenience experiences and amenities. They are the sole franchisee owners for Pizza Hut & KFC in Tanzania. Additionally, they are the founders of the newly introduced home-grown food and beverage venture; BAO Café.

Driven by consumer forward values and operational excellence, Dough Works prides itself in uniting Tanzanian tastes and flavours with world-class quality and concepts in offerings that meet the local needs of the market and is accessible to all. With a team of over 700 employees, Dough Works has achieved tremendous growth in the last 9 years’ operating 27 outlets across its various brands within Dar es Salaam and Arusha and plans to further expand across the country.

www.doughworks.co.tz

info@doughworks.co.tz

About TotalEnergies Marketing Tanzania Limited

TotalEnergies Marketing Tanzania Limited is Energies marketing and service company, incorporated in Tanzania since 1969. TotalEnergies Marketing Tanzania Ltd business focuses on the marketing, supply and service of various energies including petroleum products HFO and Lubricants, and now venturing in renewable energies. TotalEnergies Marketing Tanzania Ltd extends its expertise in offering reliable, secured and convenient service through its use of the TotalEnergies Card system for the purchase of lubricants, Excellium fuels and car service at any TotalEnergies service station.

TotalEnergies Contacts

Affiliate: Phone Number: 0784670582 l mail address: getrude.mpangile@totalenergies.co.tz