Etihad Airways’ B787 Dreamliner with the Tmall 11.11 branding
Beijing,
China – Etihad Airways and Alibaba’s Tmall and Alitrip will today debut a
specially branded aircraft livery for the 11.11 Global Shopping Festival 2017.
Five aircraft emblazoned with this special 11.11 exterior will depart from Abu
Dhabi travelling to four destinations in Greater China - Beijing, Shanghai,
Chengdu and Hong Kong. In the coming month, these five aircraft will carry
this unique branding to over 40 cities across Etihad Airways' global network.
China
has over 721 million internet users and the ecommerce industry in China has
grown continuously over the past decade. Tmall is the lead player in the
country’s ecommerce industry. Its 11.11 Global Shopping Festival has quickly
become the largest and most influential online shopping festival in China.
China
is the UAE’s second-largest trading partner. This partnership proactively
executes China’s ‘Belt and Road’ initiative, facilitating economic ties and
cultural exchange between China and the UAE. At the same time, it takes Chinese
culture to Europe, the US and Africa via the Abu Dhabi hub.
From
the 20th of October, five Etihad Airways’ aircraft complete with the new
branding will officially take to the skies over a five day period.
These five aircraft include three types from the airline’s modern fleet - two
Boeing 787 Dreamliners will fly to Shanghai
and Beijing, with two Airbus A330 aircraft flying to Chengdu and Hong Kong.
Additionally, one Airbus A380 aircraft, featuring Etihad Airways’ award-winning
First Apartments and The Residence cabins, will fly to London, New York, Sydney
and Paris. Together, these five aircraft will fly via the Abu Dhabi hub to
Etihad Airways’ destinations in Asia, Australia, Europe, the Middle East,
Africa and the Americas.
Over the course of the next month, they will carry the
11.11 branding to over 40 global destinations, carrying hundreds of thousands
of travellers around the world.
To
further celebrate the Tmall 11.11 Global Shopping Festival, Etihad Airways will
work with their partners and top English Premier League team Manchester
City Football Club to share messages celebrating 11.11. 111 lucky guests who
book travel to the UK during the promotion will be eligible for tickets to see
Manchester City play Chelsea at the Etihad Stadium in March 2018. Elements of
the 11.11 promotion will be seen at the football club’s home, the Etihad
Stadium, as well as in Abu Dhabi International Airport and in Etihad Airways’
inflight magazine, Atlas. These efforts are designed to drive the promotion of
the 11.11 event which is aligned to Tmall’s concept of ‘Global Buying, Global
Selling’.
Etihad
Airways continues to build on its long-term relationship with Alibaba Group.
The airline signed a partnership agreement with Alitrip to launch its first
online flagship store in February of this year. With access to nearly 200
million registered Alitrip users, the online store has significantly enhanced
Etihad Airways’ digital reach in the Chinese market and made its remarkable
products and services even more accessible to Chinese guests.
By
seizing the opportunities presented by the Tmall 11.11 Global Shopping Festival
2017, the two parties will expand their innovative partnership across the
ecommerce arena. The two brands will continue to work together with the
ultimate goal of improving their awareness and influence in the global
marketplace.
Etihad
Airways possesses a strong global network and best-in-class innovative
technologies and services, while Tmall boasts a complete commercial ecosystem
and significant big data resources. With these complementary strengths, the two
parties expect even broader cooperation over time. In the near future, they
will continue to discuss detailed cooperation plans for mobile payment, big
data support, as well as tailored promotion, respective membership programs and
ancillary services to improve passengers’ comprehensive travel experience.
Mohammad
Al Bulooki, Etihad Airways Executive Vice President – Commercial, said,
“Alibaba is a very important partner for Etihad Airways. As a global airline,
we continuously research and deliver services to meet our Chinese customers’
needs and strive for improvement in all areas of our operation. China is an
important growth market and we need to follow the market trends. Etihad Airways
will work closely with Alibaba to lead the way and deliver on the high customer
expectation in China, and to promote Abu Dhabi in this rapidly developing
marketplace.”
Hu
Chenjie, Alibaba Group Vice President and Alitrip Vice President, said, “We are
delighted to enter into this special cooperation with Etihad Airways, a
prestigious, world-leading airline. With the power of Etihad Airways, we can
enhance global passengers’ awareness of both the Alibaba and Alitrip brands,
allowing the ecological chain we painstakingly built to reach more passengers
worldwide. Guided by Alibaba’s global strategy, we partner with Etihad Airways,
helping consumers to experience unique global destinations, especially emerging
destinations such as Abu Dhabi, the rest of the UAE, as well as the Middle East
and Africa.”
As
the annual 11.11 Global Shopping Festival is drawing near, Etihad Airways will
shortly launch a promotional campaign via its online flagship store on Alitrip,
offering four benefits for consumers as below:
§ Etihad
Airways Advance Purchase Cards
§ A
three-day ‘private fare’ for the EY flagship store, from November 11
§ ‘Global
Travel for 1 CNY’ raffle draw, with zero-fare tickets to Nagoya and Abu Dhabi
on offer as prizes
§ Special
fares to 11 destinations, subject to conditions
For more information on Etihad Airways’
Official flagship store on the Alitrip platform, please visit:
-ENDS-
About Etihad Aviation
Group
Etihad Aviation Group (EAG) is a diversified
global aviation and travel group comprising five business divisions – Etihad
Airways, the national airline of the United Arab Emirates, Etihad Airways
Engineering, Etihad Airport Services, Hala Group and Airline Equity Partners.
The group has minority investments in six airlines: airberlin, Air Serbia, Air
Seychelles, Alitalia, Jet Airways, and Virgin Australia.
From
its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve,
more than 110 passenger and cargo destinations in the Middle East, Africa,
Europe, Asia, Australia and the Americas. In 2013, it placed firm orders for
204 aircraft, which included 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s
and 10 Airbus A380s. For more information, please visit: etihad.com
About
Alibaba Group
Alibaba Group is a Chinese e-commerce company founded by Jack MA in 1999,
in the belief that the Internet would level the playing field by enabling small
enterprises to leverage innovation and technology to grow and compete more
effectively in the domestic and global economies.
Alibaba Group provides the fundamental technology infrastructure and
marketing reach to help merchants, brands and other businesses to leverage the
power of the Internet to engage with their users and customers. Its businesses
are comprised of core commerce, cloud computing, digital media and
entertainment, innovation initiatives and others.
As of August 2017, Alibaba has over 529 million monthly active mobile
users across its platforms.
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