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Thursday, 18 May 2017

ZANTEL INTRODUCES FREE SOCIAL MEDIA PACKS, TARGETING YOUTH

Manager of Data & Device at Zantel, Hamza Zuheri (right) and Mdundo.com’s Music and Operations Manager Prisna Nicholaus (second left) show Zantel’s Chief Executive Officer, Benoit Janin (second right) the Mdundo mobile Application during the official launch of free social media packs, a service which basically targets the youth and all Zantel customers in Dar es salaam today. Looking on left is Zantel’s Manager for Brand and Communication, Rukia Mtingwa.

Business Analyst and Retention at Zantel, Rehene Cathbert (right) displays the Mdundo mobile application which Zantel customers will be able to stream freely after subscribing to the company's newly launched social media pack that also includes free Whats-App and Facebook. The event was held in Dar es salaam today. In the Middle is the Company's Specialist in VAS usage Ms. Emmilina Albert Vokolawene and Zantel's CDS Architecture-IT, Salim Awadh (right).

Zantel Chief Executive Officer, Benoit Janin speaks to reporters in Dar es salaam today after the launch of free social media packs, a service which targets the youth and all Zantel customers. 

Dar es salaam, May 18th 2017. Tanzania’s data market leader -Zantel, has today introduced free social media packs for its customers, specifically targeting youth who are seen as frequent users of social media.

Making the official announcement in Dar es Salaam, Zantel’s Chief Executive Officer Mr. Benoit Janin said all Zantel customers subscribing to the company’s daily, weekly and monthly internet will be entitled to free WhatsApp, Facebook as well as free music from Mdundo music streaming services.


He said, “We have proudly unveiled the new services today in our bid to expand and provide much more innovative services and products to ensure that our customers connected to Zantel continue to enjoy our innovative service from our widest 4G network across Tanzania”.

Explaining further on the newly launched service, Zantel’s Head of Data & Device, Hamza Zuheri said “For all Zantel customers buying any of our daily, weekly or monthly packages which are; -Tsh.500/= for 500MB, Tsh.1000/= for 1.2GB, and Tsh.1500/= for 2.5GB respectively will also be eligible to enjoy these free services. This of course, is for customers with data enabled devices”. For our non-smartphone customers, they still can get highly discounted smartphones sold in selected Zantel shops in Dar es Salaam and Zanzibar for a lot less for them to enjoy the new offer,” he said.

He said after conducting a thorough market research, they realized that the youth love music and there wasn’t anyone offering this in the market and so they decided to introduce a better offer for their subscribers by adding free music streaming with  Mdundo Music app.
Mdundo Music Application is one of Africa’s biggest music platform that allows customers to easily stream all genre of music online for free. The application holds the biggest catalogue of music in the region with over 200,000 songs from about 40,000 artists in the region. Zantel believes that this will suit the youth as a lot of them are culturally centered on music and this would entice them.

He added that the new service will be available on almost all mobile operating systems like Android, iOS for iPhones, Blackberry and Nokia Symbian60-phones.

Martin Nielsen, CEO at Mdundo explains “Zantel customers can access all the Mdundo catalogue including our very popular DJ mixes, West African as well as East African music. Tanzania is a very fast growing market for us and we hope that this initiative will help killing the huge rate of piracy in the country and give customers a reason to enjoy even more music than before”

Zantel’s new Free WhatsApp, Facebook and Mdundo Music service joins a long list of other services that the company has pioneered in its digital innovations recently. They include the recent launch of 4G LTE networks both in mainland and the Isles that provide Zantel customers with high speed internet connections, The recent ‘Zantel Madrasa’ service launch which facilitates Muslim teachings to its customers via mobile phone through the interactive voice response, SMS as well as the Mobile App.

On Zantel’s investments, Janin said they have invested almost US $10 million on network Modernisation and the roll out of new sites and according to him, the upgrading of all sites covering Stone Town and the whole of Urban West Region has just been achieved. The exercise is also ongoing now in Unguja and Pemba Islands and expected to be achieved in May.

Media Contact: Rukia Mtingwa
Email: 
r.mtingwa@zantel.co.tz
Website: www.zantel.com

More information about Zantel

Zanzibar Telecom (Zantel) is the only integrated Telecom service provider in Tanzania offering International Gateway services, Fixed, Mobile and data services through its CDMA, GSM, 3G and 4G networks. Zanzibar Telecom (Zantel) serves a growing subscriber base and consistently demonstrates its core values of affordable, consistent and seamless services and is known as the Best & Fastest Wireless Internet Service provider in Tanzania. Zanzibar Telecom (Zantel) has received several awards and endorsements for its quality and innovative services. Some of these include - GSMA M - Health Award.
Indeed, at Zantel the future is a world in which technology extends people's reach on all fronts
For more information www.zantel.com

More information about Mdundo

Mdundo is one of Africa’s biggest music services with almost 2m monthly active users from across the continent. The music service has the past 3 years grown to include music from 40,000 African musicians and it is the easiest and cheapest way to access African music. With offices across East Africa the service is well positioned in the region, the objective for the young company is to provide music lovers with easily and affordable access to music as well as kill illegal piracy of music in Africa.

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