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Thursday, 23 March 2017

NINAYO PARTNERS WITH HEIFER FOR THE BENEFIT OF FARMERS

NINAYO company’s founder and CEO Jack Langworthy addresses a news conference in Dar es Salaam yesterday on the partnership between NINAYO and Heifer International Tanzania, which will enable farmers to reach wider markets by selling their products online using www.NINAYO.com.  With him is the Heifer International Tanzania Country Director Leticia Mpuya. 

NINAYO company’s founder and CEO Jack Langworthy addresses a news conference in Dar es Salaam yesterday on the partnership between NINAYO and Heifer, which will enable farmers to reach wider markets by selling their products online using www.NINAYO.com.  He is flanked by NINAYO operations manager Bovan Mwakyambiki. 


Heifer International Country Director Leticia Mpuya addresses a news conference in Dar es Salaam yesterday on the partnership between Heifer and NINAYO which will enable farmers to reach wider markets by selling their products online using www.NINAYO.com.  With her is the NINAYO’s Founder and CEO Jack Langworthy.
NINAYO company’s founder and CEO Jack Langworthy shares a light moment with Heifer International Country Director Leticia Mpuya after addressing a news conference in Dar es Salaam yesterday on the partnership between Heifer and NINAYO which will enable farmers to reach wider markets by selling their products online using www.NINAYO.com

Dar es salaam. Ninayo has today partnered with Heifer International to give Tanzanian farmers access to information that will enable them to sell their produce at favorable prices in the market.

Ninayo is a digital trading platform that allows farmers to post their harvests online and be seen by buyers nationwide. They can also check prices of various produce in different parts of the country to determine what to plant the following season. The online platform addresses three major key issues: supply visibility where buyers don’t know what crops farmers are selling, lack of demand visibility where farmers don’t know how much buyers are willing to pay, and lastly the lack of logistical coordination between the farmers and the buyers as locations are provided.

Speaking at a press conference in Dar es Salaam on Wednesday, Ninayo’s founder and CEO Jack Langworthy stated that, “Thanks to increased internet and mobile access, the innovations that have revolutionized every other sector in the world, from taxis, hotels and more, can now be attained by farmers in the Tanzanian markets so that food supply reaches demand at fair prices for all, and waste is minimized.

He said 80% of Tanzania’s work force are independent farmers who have little bargaining power over the sale of their crops due to poor infrastructure and a lack of communication with food processors (markets) hence the introduction of the online platform to the farmers.

“Ninayo will ultimately link farmers to more directly to markets, bringing consistency to trade in maize, beans, bananas, mangoes, watermelons and other agricultural products to facilitate market transparency and price discovery” he said. “There no more dalalis, everyone can be a dalali, price information is now democratized- and free.”

He further explained that Ninayo has so far connected over 20,000 farmers in Iringa, Mbeya, Morogoro and Njombe regions directly with traders, something that has helped them increase their income.

He added that Ninayo also connects farmers who do not have internet through its SMS option.
Meanwhile, The Country Director for Heifer International Tanzania Ms. Leticia Mpuya lauded the online platform adding that, it has the potential to match buyers with sellers across Tanzania as well as East Africa.

The partnership between Heifer is in terms of educating the farmers on how Ninayo works and its benefits to the various farmers that they work with. Heifer who work with thousands of farmers in different parts of Tanzania, will enable these farmers to use the Ninayo platform to their advantage and to ensure that they get better prices for their produce.

“As a global nonprofit that focuses on eradicating poverty and hunger, we face so many challenges in ensuring that our farmers sell their produce at the right price and to the right buyers and this tool provides us with that solution”, she said.
-ENDS-
MORE ABOUT NINAYO
NINAYO.com is a free online trading platform for agriculture in East Africa. NINAYO is partnered with Facebook’s Free Basic Platform so it is accessible with 0 data cost on Tigo and Airtel phones. It’s financial support and advice comes from the chairman and cofounder of Uber, to bring Silicon Valley quality solutions to the inefficient and fragmented market of Rift Valley agriculture.
NINAYO was launched in Tanzania in 2015, and uses crowd-sourced data to provide actionable business intelligence for its users. NINAYO users, typically small holder farmers with an average annual income of $637, are earning $100’s more with this tool.
NINAYO is backed by Silicon Valley’s greatest investors (Dollar Shave Club), entrepreneurs (Uber, FourSquare and engineers. Their world class team is dedicated to building simple user friendly tech solutions to East Africa.
Our active user base and high quality product has led to financial partnerships with the UNCDF, NAFAKA, Heifer International, and the Peace Corps. Together, they are leveraging private sector

solutions to sustainably revolutionize African agriculture. For more information, visit www.ninayo.com

ABOUT HEIFER INTERNATIONAL

Heifer’s mission is to end hunger and poverty while caring for the Earth. For more than 70 years, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in nearly 30 countries, including the United States, to help families and communities become more self-reliant. Heifer’s goal is to help 4 million families achieve living incomes by 2020, which will allow them to feed their families daily; educate all their children; and have proper housing, water, hygiene and other essential resources. For information, visit Heifer.org

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