Dar es Salaam. Tanzania will today have the opportunity to showcase its travel trade potential and promote the country’s rich natural attractions at an international seminar on investment and tourism in Africa that is being hosted by Spain in the lucrative US market.
Sectoral stakeholders and the authorities are expected to use the opportunity to support and further the national endeavour of becoming a tourism hub in the region. The government’s international visitor targets show that happening by 2017 when the country is set to host two million holidaymakers and business travellers.
Travel agents and tour operators say that with exposure functions like today’s event in the US and other promotional initiatives, prospects for the arrivals to reach 1.5 million this year are likely and possible.
The US is one of the top four tourist markets for Tanzania. The others are Britain, Germany and Italy.
The Spanish Embassy in Dar es Salaam said in statement late last week that the seminar will take place in New York and it will be inaugurated by Spain’s minister of Industry, Energy and Tourism, Mr Jose Manuel Lopez.
“Spain’s history of success as a tourism world power is an unmistakable example of the bright results this still untapped potential can bring to Africa,” the statement reads in part.
Ambassador Luis Manuel Cuesta Civis said the event is being hosted by the Spanish Mission to the United Nations and Casa Africa.
The latter is a Spanish public diplomacy institution, which is a think-tank on African studies with a role to enhance dialogue and cooperation between Africa and Spain.
“Spain has a historic commitment with Africa, based on its geographic proximity and an increasing network of ties in all areas, including economy,” the statement further notes. “Trade and investments are forming the bedrock on which the expectations of the continent are based in order to consolidate its stability, growth and development.”
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