INDIAN CAR MAKER PLANS ASSEMBLING PLANT IN DAR

Ilala District Commissioner, Raymond Mushi (2nd left) and Mahindra & Mahindra senior general manager for exports, Mr Sanjay Jadhaw, jointly unveil the Mahindra XUV500 during the launch of the Jolly Enterprises Ltd showroom and services facility in Dar es Salaam yesterday. Mahindra & Mahindra Limited has appointed Jolly Enterprises sole distributors of its products in Tanzania.

Dar es Salaam. India’s car maker, Mahindra & Mahindra Limited is planning to establish a vehicle assembling plant in Dar es Salaam. 

So far, Mahindra has entered into a contract with Jolly Enterprises Limited as its sole authorised distributor of Mahindra products in Tanzania. 

Yesterday marked the official launch of the fully equipped show room and after sale services.

“Given the changing global environments and behaviour of Tanzania’s economy in recent past, we understand that the country has a lot of potential which we can exploit and plan to establish an assembling plant especially if we get a good partner,” said Mr Sanjay Jadhaw, the Mahindra & Mahindra Ltd senior general manager in charge of exports in Africa and Middle East.

Mr Jadhaw expressed delight in partnering with Jolly Enterprises, part of the Quality Group, noting that through the partnership the company plans to introduce range of its vehicles and other products in Tanzania.

For over 50 years Mahindra has maintained the reputation of being the top automobile manufacture in India, Mr Jadgaw said noting that time has come now for Tanzania to also enjoy what the company could offer.

“We are aware that global car makers have been in Tanzania for decades. Therefore, we are going to introduce products which will be able to withstand challenges from other companies,” he said when giving quality assurance to potential buyers of Mahindra products.

Presiding over the launch, the Dar es Salaam Regional Commissioner, Mr Said Meck Sadick, urged the company to make sure that price does not become an hindrance to people buying their products.

“I am happy that Mahindra has decided to come direct to Dar es Salaam. But you drive will be beneficial to the country if what you are doing will help in reversing a trend of importing used vehicles,” he said in a speech read on his behalf by Ilala District Commissioner, Mr Raymond Mushi.

Alongside official opening of the showroom, the company also unveiled its new Mahindra XUV500, a sports utility vehicle which has been designed and developed to suit the desires and needs of customers.

The sophisticated SUV has been researched around the world and it comes with a technology which enables a driver to communicate with some functions of the vehicle through wireless communication using Bluetooth.

The Citizen