Dar es Salaam, Tanzania – Bank of Africa Tanzania Limited (BOA Tanzania) has officially launched the BOA Visa Gold Credit Card, a premium payment solution designed to provide customers with greater purchasing power, affordable access to credit, enhanced financial flexibility, and secure cashless transactions both within Tanzania and across the globe.
The introduction of the new credit card marks another milestone in the bank's digital transformation strategy and reinforces its commitment to delivering innovative financial solutions that support the growing demand for affordable credit products and digital payment solutions in Tanzania.
The BOA Visa Gold Credit Card offers customers a range of attractive benefits, including free card issuance, competitive interest rates, flexible repayment options, Credit Life Insurance, Visa Secure protection for online purchases, SMS transaction alerts, detailed spending records for financial tracking, and exclusive Visa lifestyle privileges such as travel assistance, buyer protection, shopping discounts, and hospitality offers.
Cardholders will also enjoy access to Visa's extensive global payment network, enabling them to make purchases at more than 150 million merchants and withdraw cash from over 2 million ATMs across more than 200 countries and territories worldwide.
Speaking during the launch event, Lameck Mushi, Chief Digital Officer at Bank of Africa Tanzania, described the new product as a significant step in the bank's journey towards providing customers with secure, convenient, and affordable digital financial services.
"The launch of our Visa Gold Credit Card represents another important milestone in our digital transformation journey. Our objective is to provide customers with secure, affordable and convenient payment solutions that complement today's digital lifestyle. This card empowers customers with purchasing flexibility while maintaining the highest standards of payment security through Visa Secure and our digital banking ecosystem," he said.
Mr. Mushi noted that the BOA Visa Gold Credit Card provides customers with instant purchasing power through credit limits of up to the equivalent of USD 2,000, enabling them to confidently finance everyday purchases, travel expenses, online shopping, and unexpected financial needs.
The bank's Head of Retail Banking, Asupya Nalingigwa, said the launch reflects BOA Tanzania's continued commitment to offering customer-focused financial solutions that combine affordability with convenience.
"At Bank of Africa, we understand that today's customers need convenient access to financing that supports their lifestyle and aspirations. Customers can conveniently apply for and access the card at any of our 18 branches across Tanzania, where our teams are ready to assist them throughout the application process," he said.
He added that BOA Tanzania is offering one of the most competitive interest rates available in the market, making the Visa Gold Credit Card an accessible credit solution while promoting responsible borrowing and sound financial management.
Also speaking at the launch, Beatrice Mirigo, Acting Head of Marketing at Bank of Africa Tanzania, emphasized that the new product further strengthens the bank's customer-centric approach.
"At Bank of Africa, we continuously innovate to create products that improve our customers' banking experience. The BOA Visa Gold Credit Card combines convenience, security, flexibility and exclusive Visa privileges into one premium product that reflects our promise of putting customers at the centre of everything we do."
Strengthening Financial Inclusion Through Digital Innovation
The launch comes at a time when Tanzania continues to experience increased adoption of digital payment solutions and growing demand for accessible credit products. By combining competitive pricing, enhanced security features, and global acceptance, the BOA Visa Gold Credit Card is positioned to meet the evolving financial needs of individuals seeking greater flexibility in managing their personal finances.
The product also aligns with the broader financial sector's efforts to accelerate cashless transactions while expanding access to formal credit in a secure and responsible manner.
About Bank of Africa Tanzania
Bank of Africa Tanzania is a private commercial bank serving corporate, SME, and retail customers across the country. The bank commenced operations in June 2007 following the acquisition of Eurafrican Bank, which had operated in Tanzania since 1995.
BOA Tanzania is a member of the Bank of Africa Group, a leading Pan-African banking network operating in 20 African countries, with representative offices in Paris, Spain, London, and China. Since 2010, the group has been majority owned by BMCE Bank, one of Morocco's largest banking institutions with operations spanning 31 countries across four continents.
In Tanzania, BOA operates 18 retail branches, including nine in Dar es Salaam and nine across key regional centres such as Arusha, Mwanza, Zanzibar, and other major cities, providing a comprehensive range of banking services to individuals and businesses.
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