FANTA® INTRODUCES NEW BERRY FLAVOUR IN TANZANIA

Coca-Cola Kwanza General Manager, David Chait (left), takes a selfie with some Dar es Salaam residents during celebrations marking the official launch of the new FANTA® Berry flavour in Dar es Salaam.

Dar es Salaam, Tanzania – August 24, 2026

FANTA® has expanded its flavour portfolio in Tanzania with the launch of FANTA® Berry, a new, bold and fruity beverage designed to bring more fun, playfulness and refreshing enjoyment to consumers across the country.

Inspired by the vibrant energy of Tanzanian youth culture and the fast-growing Singeli music movement, FANTA® Berry delivers a vibrant twist aimed at tantalising consumers’ taste buds while creating memorable moments of enjoyment.

Coca-Cola Kwanza General Manager, David Chait (right), the company’s Regional Trade Marketing Manager, Rukia Sakibu (left), and the firm’s Revenue Growth & Trade Marketing Director, Arthur Kyara (centre), showcase bottles of the newly launched FANTA® Berry flavour during an introductory event held in Dar es Salaam.

The new flavour is now available at selected retail outlets, supermarkets, universities, kiosks and trade outlets across Tanzania.

FANTA® BERRY BRINGS THE FUN

According to Kabula Nshimo, Senior Marketing Manager for Coca-Cola Tanzania, the new flavour reflects the brand’s commitment to giving consumers more variety and creating fruity experiences that respond to evolving tastes.

“We’re thrilled to bring even more variety to Tanzanians with this vibrant addition to the FANTA® family. FANTA® Berry embodies our commitment to creating fun, fruity twists filled with deliciousness that cater to people’s evolving tastes,” said Nshimo.

The launch campaign will be driven by the energetic “Kipapli” platform, which is designed to connect with Tanzania’s youth through music, dance, fashion, creator culture and on-ground experiences.

The campaign will feature activations at universities and high-traffic locations across Dar es Salaam, alongside influencer engagements, taste-test challenges and other consumer experiences.

VIBRANT CONSUMER ACTIVATIONS

To mark the launch, Coca-Cola Kwanza embarked on a colourful convoy journey starting at its Mikocheni plant, with stops at Ubungo, Mabibo, Buguruni and Temeke, before culminating in Mbagala.

At each stop, consumers will have opportunities to sample FANTA® Berry while taking part in interactive entertainment and fun activities designed to create memorable brand experiences.

The campaign will also feature creator challenges aimed at empowering young people to produce content, grow their influence and participate in Tanzania’s expanding digital creator economy.

Other activities will include university engagements, trade-market “Berrification” moments, influencer collaborations and the #KipapliChallenge social media campaign.

ADDING MORE FLAVOUR TO EVERYDAY MOMENTS

With established favourites such as FANTA® Orange and the new FANTA® Berry, the brand continues to create products aimed at bringing fun and deliciousness to everyday experiences.

Whether consumers are spending time with friends, creating content, commuting around the city or simply enjoying a playful moment, FANTA® Berry is positioned as a refreshing companion.

David Chait, General Manager at Coca-Cola Kwanza Ltd, said the company’s beverage portfolio continues to evolve in response to consumer preferences.

“Our diverse beverage portfolio reflects our dedication to meeting the preferences of Tanzanians. We’re proud to offer products that bring people together, spark joy, and add flavour and deliciousness to everyday moments,” said Chait.

Consumers can now get their FANTA® Berry at selected outlets across Tanzania and experience the new flavour for themselves.

Coca-Cola Kwanza Tanzania Senior Marketing Manager, Kabula Nshimo (left), celebrates with attendees during the official launch of the new FANTA® Berry flavour in Dar es Salaam.

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