ABSA BANK CONCLUDES “PLAY YOUR CARDS RIGHT” CAMPAIGN, ANNOUNCES GRAND PRIZE WINNER

Absa Bank Tanzania Director of Marketing and Corporate Affairs, Mr. Aron Luhanga (left), conducts the final draw of the bank’s three-month campaign dubbed “Absa Play Your Cards Right” in Dar es Salaam.

Dar es Salaam, 21 January 2026 — Absa Bank Tanzania has officially concluded its flagship “Play Your Cards Right” customer rewards campaign, marking the milestone with a celebratory final raffle draw held at a press conference at Absa House in Dar es Salaam.

The final draw brought to a close a successful three-month campaign that incentivised customers to adopt digital and card-based banking solutions, reinforcing Absa’s commitment to promoting secure, convenient, and cashless transactions across Tanzania.

Final Monthly Winners Announced

During the event, Absa conducted the third and final monthly raffle draw, awarding a total of TZS 18 million to three customers who actively participated in the final month of the campaign. The winners were:

• Mr. Abdulrazak Ali Seif – TZS 10 million
• Mrs. Aysha Mbarak Meghji – TZS 5 million
• Mr. Gibbons Samuel Katule – TZS 3 million

The draw was conducted in strict accordance with the campaign’s Terms and Conditions and under the supervision of a representative from the Tanzanian Gaming Board, underscoring transparency and fairness throughout the process.

Grand Prize Winner Takes Home TZS 30 Million

In the highlight of the campaign finale, Ms. Nasreen Karim Abdallah was announced as the Grand Prize Winner, walking away with TZS 30 million. Her win recognised consistent use of Absa’s digital and card banking solutions over the campaign period—demonstrating how everyday transactions can translate into life-changing rewards.

Leadership Reflections on Campaign Success

Speaking at the event, Mr. Aron Luhanga, Director of Marketing and Corporate Affairs at Absa Bank Tanzania, emphasised the central role customers played in the campaign’s success.

“This campaign has been about our customers from the very beginning. We are encouraged by how many of them embraced convenient, secure, and cashless ways of transacting. ‘Play Your Cards Right’ has shown that when customers choose digital banking, everyone benefits—from ease of access to stronger financial inclusion. We sincerely thank our customers for trusting Absa and being part of this journey.”

Adding to this, Mr. Denis Kessy, Head of MI and Analytics, highlighted the broader impact of the initiative.

“At Absa, we believe that every customer has a story that matters. This campaign allowed us to celebrate those stories—big and small—by rewarding customers for simply banking with us. As we conclude the campaign today, we take pride not only in the grand prize winner but in every customer who participated.”

He further noted the scale of the campaign’s rewards:

“Through this flagship campaign, Absa rewarded 72 weekly winners, nine monthly winners, and one Grand Prize winner, returning a total of TZS 120 million to our customers. This is a clear demonstration that choosing Absa truly pays.”

Driving Digital and Cashless Adoption

The Play Your Cards Right campaign ran from October to December 2025, designed to accelerate the adoption of digital and cashless payments. Customers earned entries into weekly and monthly raffle draws by swiping, tapping, or shopping online using their Absa debit or credit cards.

With the final raffle draw now complete, the campaign has officially come to an end. Winners announced during the finale will be formally recognised at a dedicated prize handover ceremony scheduled for February 2026, bringing the initiative to a memorable close—while reaffirming Absa’s commitment to placing customers at the heart of every reward.

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Media Contact

Aron Luhanga
Director of Marketing & Corporate Relations
Absa Bank Tanzania Limited
📞 +255 768 221 717
✉️ aron.luhanga@absa.africa

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About Absa Bank Tanzania

Absa Bank Tanzania Limited is one of Tanzania’s leading financial institutions, offering an integrated range of products and services across Corporate and Investment Banking, Business Banking (including SME solutions), and Retail Banking. With a 21-year legacy in Tanzania, Absa is committed to delivering locally relevant solutions that address uniquely local challenges—bringing possibility to life for its customers.

Absa Bank Tanzania is part of Absa Group Limited, one of Africa’s largest diversified financial services groups, employing approximately 40,000 professionals across multiple African markets. The Group also maintains representative offices in Nigeria, Namibia, London, and New York, alongside insurance operations in several African countries. Absa is a truly African brand, inspired by the people it serves and determined to be the financial services group Africa can be proud of.

For more information about Absa Bank Tanzania, visit www.absa.co.tz.

One of the monthly winners of Absa Bank Tanzania’s three-month campaign, dubbed “Absa Play Your Cards Right,”Mr. George Kivaria, picks a raffle ticket to determine the overall winner during the final draw held in Dar es Salaam.

Absa Bank Tanzania Head of MI and Analytics, Mr. Denis Kessy (third left), hands over a dummy cheque of TZS 500,000 to Mr. George Kivaria (second left), one of the winners of the bank’s three-month campaign dubbed “Absa Play Your Cards Right,” during a function held in Dar es Salaam.

Absa Bank Tanzania Head of MI and Analytics, Mr. Denis Kessy, hands over a dummy cheque of TZS 500,000 to Mr. Mohammed Zulfikar Hemani (left), one of the winners of the bank’s three-month campaign dubbed “Absa Play Your Cards Right,” during a function held in Dar es Salaam. On the right is Absa Bank Tanzania Director of Marketing and Corporate Affairs, Mr. Aron Luhanga.