Dubai, UAE – November 11, 2025: Mastercard has announced the launch of The Mastercard Collection, a new suite of premium global dining, entertainment, and travel benefits designed for its World, World Elite, and the newly introduced World Legend and World Legend Exclusive cardholders across Eastern Europe, the Middle East, and Africa (EEMEA).
This latest offering represents Mastercard’s most elevated lifestyle proposition yet, combining curated experiences with exclusive privileges that redefine what it means to hold a premium credit card.
“With The Mastercard Collection and our World card portfolio, we are going beyond benefits to create experiences that truly matter. Consumers today don’t just want access to benefits; they want moments that make memories,” said Prakriti Singh, Executive Vice President, Core Payments, EEMEA, Mastercard.
Elevating Everyday Moments
The Mastercard Collection complements existing benefits from issuing banks, offering cardholders and their families access to exceptional experiences tailored to their lifestyles.
From priority reservations at world-renowned restaurants to custom dining experiences at iconic venues such as One & Only Zabeel’s Aelia, Andaliman, Culinara, La Dame de Pic, Maison Devoille, and other high-end destinations like Roka Istanbul, Zuma Istanbul, Il Borro Dubai, Josette Dubai, Alici Dubai, and MAYABAY Dubai—the collection ensures that fine dining becomes an unforgettable experience.
Entertainment Without Limits
In partnership with Live Nation, Mastercard is extending its entertainment privileges to EEMEA, giving cardholders access to pre-sale tickets, VIP experiences, and premium seating for more than 75 concerts per year in the region and 2,500+ global events.
Seamless Global Travel
Frequent travelers can enjoy complimentary access to 1,350 airport lounges worldwide, discounts at airport dining, retail, and spa outlets, and exclusive fast-track security lanes—including a Mastercard-only lane at Istanbul Airportand access to 190 lanes across 30+ global airports.
“Together with partners such as Live Nation, we’re enriching consumer experiences through curated benefits that cater to their lifestyle, unlocking priceless moments,” said Ahmed Abdel-Karim Hussein, Executive Vice President, Integrated Marketing and Communications, EEMEA, Mastercard.
A Lifestyle Driven by Passion
Mastercard’s recent research reveals a growing shift among consumers—especially top earners—who prioritize experiences and personal fulfillment over material possessions. Nearly 75% of cardholders report feeling their best when pursuing passions like culinary exploration, culture, and travel.
Availability
The World Legend Mastercard is already available to banks across the EEMEA region and will debut to cardholders in the UAE, Saudi Arabia, and Türkiye by Q4 2025, with broader regional rollout planned thereafter.
Eligible cardholders can explore and book their experiences at priceless.com/themastercardcollection.
About Mastercard
Mastercard powers economies and empowers people in over 200 countries and territories worldwide. Through innovation and trusted partnerships, the company delivers secure, smart, and accessible payment solutions that help individuals, businesses, and governments realize their potential.
Visit www.mastercard.com for more information.
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