DAR ES SALAAM; June, 11 2025 — Tanzania is celebrating 25 years of Vodacom Tanzania's service, a milestone marked by groundbreaking achievements in digital financial inclusion, including the disbursement of over TSh 2.5 trillion through term loan services that continue to uplift millions of Tanzanians.
Empowering Millions Through Digital Lending
Over six million customers benefited from services like Songesha overdraft in 2024 alone, while nearly 100,000 Vodacom agents accessed around TSh 1 trillion in term loans and overdrafts to fuel their businesses and sustain nationwide service availability.
According to Mr. Epimack Mbeteni, Vodacom’s M-Commerce Director, the telco is deeply committed to partnering with the government and key stakeholders to extend the reach of digital economy services across the country.
“We will continue to work with the government and other stakeholders to ensure that a larger number of people utilise digital economy systems, addressing existing challenges and providing easy access to loans without collateral,”
— Mr. Epimack Mbeteni
Financial Inclusion: From 9% to 76% in 25 Years
The impact of Vodacom's mobile financial services has been transformative. Financial inclusion in Tanzania has soared from 9% to approximately 76%, primarily due to mobile money innovations such as M-Pesa.
Mr. Mbeteni highlighted the company’s 40% market share, citing TCRA data as evidence of growing public trust.
“We have transformed the lives of Tanzanians in the past 25 years and the next 25 will be even better.”
A Legacy of Connection and Service
Vodacom Tanzania’s Managing Director, Mr. Philip Besiimire, thanked the public for their unwavering support throughout the 25-year journey.
“We have connected with people, businesses, and stakeholders and made a real difference in our communities. We are driving change and you have been a vital part of this journey.”
“Niko Nawe Tena Na Tena” – Celebrating with the People
To mark the anniversary, Vodacom launched a nationwide campaign dubbed “Niko nawe Tena na Tena”. Five branded caravans have been dispatched to different regions to deliver services directly to the people.
Ms. Brigita Shirima, Director of the Consumer Business Unit, reflected on the company's evolution:
“Since we began communication services in 2000, with our first SMS sent, we have grown from one customer to 28 million today. From our first mobile money transaction in 2008, to leading the nation into 5G — we’ve journeyed hand-in-hand with Tanzanians.”
Stay Updated with Stories that Matter
As digital transformation reshapes Tanzania’s financial and telecom sectors, this blog remains your go-to source for reliable coverage, in-depth analysis, and policy insights.
No comments:
Post a Comment