TMSA TO AWARD BEST MARKETERS AT THE MARKETING CONGRESS & AWARDS 2024

Dar es Salaam: The Marketing Awards 2024 is set to be one of the most influential marketing events of the year, designed to bridge the gap between academic knowledge and practical field experience. This year's theme, "Drive Growth by Passion: Reflect, Align, and Thrive by the Art and Science of Marketing," will focus on fostering collaboration between scholars and industry experts to inspire innovation and growth in the marketing sector.

This year’s marketing awards will take place on 25th October 2024, at Blue Sapphire Hall, Mbezi Beach in Dar es Salaam, and have already attracted big players in marketing in Tanzania. Moreover, since their inception in 2021, TMSA has leveraged the awards to spotlight the efforts and achievements of individuals, organizations, and scholars who are making a difference in the field of marketing.

Sponsors of the upcoming marketers awards are: Fern Marketing, JC Decaux, Hesa Africa, RednWhite, Multichoice Tanzania, Fasthub, Crown paints, Attwood Marketing and TCC.

Director of Tanzania Marketing Science Association Prof. Emmanuel Chao, pointed out how marketing is indispensable to guarantee brand growth and profitability. He said, "In any business, enterprise marketing is exceptional, as it constitutes between 30 and 40 percent of the business budget, and is a strong determining factor for profitability and survival in the business market."

As TMSA, we will use this opportunity to encourage companies and practitioners to be more professional. Luckily, at TMSA, we are already offering marketing-certified programs. We are also under negotiations with the Chartered Marketing Institute of the UK to align with their programs. Our intention is to win over the local market by producing qualified marketers with more understanding of the African market than abroad. He ended.

TMSA will award winners in categories such as: Excellence in interactive marketing/AR & VR, Excellence in event marketing, Excellence in digital marketing, Excellence in experiential marketing, Community-focused firm of the year, marketing research team of the year, marketer of the year, Excellence in product launch/re-launch, the rising star of the year, marketing agency of the year, digital marketing agency of the year, hall of fame and young marketing leader of the year.

Participants can register and nominate for the best brand via https://tmsa.or.tz or via ChatSoko +255 754 241 241. After the nomination process, a team of well-experienced judges will go through the proposed nominations and select final winners.

About TMSA

Tanzania marketing science association is driven by an informed community of experts from both the industry and academic. We provide variety of solutions and services. Services include professional training programs ranging from certified to professional marketers. The trainings are also designed to suit specific organizational needs. With a dedicated professional team, the association is generating a big force in creating next generation of marketers in Tanzania and beyond.

Tanzania Marketing Excellence Awards 2022 identify and celebrate outstanding marketing by organizations, teams and individuals.

These awards recognize that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organization within Tanzania, regardless of size, sector or industry, as well as individuals, teams and agencies can enter these awards.