HEINEKEN LAUNCHES 'AFTERWORK BY HEINEKEN' IN TANZANIA

Lilian Pascal, Marketing Manager of Heineken Beverages Tanzania, speaks to journalists at the launch of the 'Afterwork by Heineken' campaign for the first time in Tanzania. ‘Afterwork By Heineken’ is an ongoing event designed to offer a refreshing and engaging atmosphere for professionals to unwind and network after a busy workday while providing an opportunity for them to connect creating a Health Work-Life balance.

Employees of Heineken Beverages Tanzania, led by the company's Marketing Manager, Lilian Pascal (centre), along with invited guests, at the launch of the 'Afterwork by Heineken' campaign for the first time in the country.

Employees of Heineken Beverages Tanzania, led by the Resident Manager of the company, Obabiyi Fagade (left), along with invited guests, at the launch of the 'Afterwork by Heineken' campaign for the first time in the country.

Employees of Heineken Beverages Tanzania, led by the Resident Manager of the company, Obabiyi Fagade (Left), along with invited guests, at the launch of the 'Afterwork by Heineken' campaign for the first time in the country.

Heineken Introduces Globally Acclaimed Party, Afterwork By Heineken, In Tanzania

Dar es Salaam, Tanzania, June 14, 2024 – Tanzania’s working professionals were introduced to the ultimate cooling off experience on Thursday, June 13, 2024 as leading global beverage company, Heineken launched its globally acclaimed party, Afterwork By Heineken, at Samaki Samaki Masaki, Tanzania.

The Samaki Samaki Masaki Restaurant known for its excellent food and ambiance provided the perfect backdrop for the gathering of exclusive professionals across various industries including business executives, socialites, public personalities, digital media creators, and owners who experienced the unique blend of socializing and entertainment that Heineken is known for worldwide.

Afterwork By Heineken is designed to offer a refreshing and engaging atmosphere for professionals to unwind and network after a busy workday while providing an opportunity for them to connect.

In today's society, maintaining a healthy and motivated workforce is intrinsically linked to the concept of work-life balance which is essential for cultivating a flourishing workforce and nation.

Obabiyi Fagade, Country Manager, Tanzania at Heineken Beverages International, said, “We are honored to introduce the ‘Afterwork By Heineken’ to our esteemed customers in Tanzania and we are thrilled with the success of our first event here. Afterwork By Heineken is designed to provide an unforgettable experience where our consumers savor that refreshing first sip and appreciate the craftsmanship behind every bottle. The turnout and enthusiasm we saw at Samaki Samaki Masaki were incredible. Heineken is passionate about bringing people together, and we are excited to be creating new opportunities to foster togetherness.”

The guests enjoyed an evening filled with live music, delicious appetizers and a range of beverages from Heineken’s new multi-category portfolio.

Afterwork By Heineken comes on the heels of the recent launch of Heineken Beverages new portfolio in Tanzania. The success of this event marks a significant milestone in Heineken's efforts to connect with consumers in Tanzania as it continues to expand its footprint globally, bringing innovative and enjoyable experiences to new markets.

About Heineken

Heineken is a leading global beverage company with a rich history of brewing excellence since 1864. Known for its commitment to quality and innovation, Heineken operates in over 70 countries, offering a wide range of beers and ciders. Heineken is dedicated to creating memorable experiences that bring people together and celebrate life's moments.

You can find more information about Heineken on their official websites, Heineken.com and TheHeinekenCompany.com.