SERENGETI BREWERIES JOINS ELITE UN GLOBAL COMPACT

Dar es salaam, 12/12/2023: Leading beer producer Serengeti Breweries Limited has signed an agreement to become a member of the UN Global Compact (UNGCT) effectively joining the league of elite companies in the world that collaborate with the UN to achieve Sustainable Development Goals (SDGs) through sustainability programs.

Renown for its extensive community support programs in Tanzania in the areas of water stewardship, positve drinking, inclusion and diversity, tree planting among others, SBL has also committed to continue creating a positive impact to communities until 2030 in line with deadline set by the UN for delivery of the SDGs.

Speaking at the signing ceremony held in Dar es Salaam the company Managing Director Obinna Anyalebechi said: “Sustainability is a key priority for our business as we strive to create a positive impact in the lives of communities members where we source, produce, live and sell our products.”

Through its 10-year sustainability action plan dubbed Society 2030 Spirit of Progress, SBL has undertaken a series of community programs countrywide including 25 water projects which collectively benefit an estimated two million Tanzanians with clean and safe water. The company is also implementing water conservation initiatives across its breweries located in Moshi, Mwanza and Dar es Salaam with a target to reduce water usage by 40% by 2030.

To sustain its sourcing of cereals from local farmers, the company is running an agribusiness program with a network of over 400 farmers, which involves training them on regenerative agricultural practices, the MD said. The company three years ago launched a scholarship scheme for bright students from the farming communities to support the agribusiness program. Over 230 students have been awarded the scholarships, Obinna said.

Commending SBL for the bold move to join UNDGCT, the organization’s executive director Marsha Macatta-Yambi said the brewer’s sustainability initiatives are a bold demonstration of the role that the private sector should play to support delivery of the SDGs.

About SBL:

Incorporated in 1988 as Associated Breweries, SBL is the second-largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.

SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.

SBL Brands has received multiple international awards, including Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness Stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.

For further information contact:

Rispa Hatibu,
SBL Communications and Sustainability Manager
Tel: +255 685260901
Email: Rispa.Hatibu@diageo.com