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Thursday, 5 December 2019

RWANDA PARTNERS WITH EUROPEAN GIANTS PSG TO PROMOTE TOURISM

Rwanda and Paris Saint-Germain have announced a partnership.
Rwanda has partnered with French top-flight team Paris Saint-Germain in its drive to promote tourism.

In a statement on Wednesday, Rwanda Development Board (RDB said the deal would expose "Rwanda’s breathe-taking beauty, creative culture, innovative environment, and modern and distinctive Made in Rwanda products" to PSG followers and the world.

The three-year partnership will see Visit Rwanda' branding displayed PSG's home stadium Parc des Princes as well as on the sleeve of PSG women’s team, and on the back of training kits.

The partnership will also convey Rwanda’s openness to welcome business partnerships from France and across the world," RDB said in statement.

Also, the tea and coffee served in the stadium will be sourced from Rwanda.

Both RDB and PSG did not announce the value of the deal.

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