DON’T DRINK AND DRIVE’ CAMPAIGN BY SERENGETI BREWERIES REACHES OUT TO ARUSHA RESIDENTS, BODA BODA RIDERS SECURE ROAD SAFETY REFLECTORS

Mkurugenzi wa Mahusiano kwa umma wa Kampuni ya Bia ya Serengeti (SBL) John Wanyancha akizungumza na waandishi wa habari kuhusu Kampeni ya unywaji kiistarabu iliyozinduliwa jana Mkoani hapo ambapo madereva walipatiwa makoti ya usalama barabarani (Reflectors) kwaajili ya usalama wao.

Mkuu wa Kikosi cha Usalama Barabarani Mkoa wa Arusha (RTO) Joseph Bukombe akimvisha kizibao cha kung'aa (Reflector) mmoja wa madereva bodaboda katika stendi kuu ya mabasi jijini Arusha wakati wa uzinduzi wa kampeni ya unywaji kiistarabu inayoratiiwa na Kampuni ya bia ya Serengeti (SBL) uliofanyika jana jijini humo.

Mkuu wa Kikosi cha Usalama Barabarani Mkoa wa Arusha (RTO) Joseph Bukombe akizungumza na madereva bodaboda mkoani Arusha wakati wa uzinduzi wa Kampeni ya unywaji kiistarabu inayoratibiwa na Kampuni ya Bia ya Serengeti (SBL).

Arusha, Friday, 5th April, 2019 -The Campaign dubbed ‘Don’t drink and Drive’ by Serengeti Breweries Ltd has today reached out to Arusha residents aiming at educating road users on responsible alcohol consumption, an initiative to support the government in curbing road accidents.

Launched at the Traffic Headquarters, the campaign was graced by Arusha Regional Traffic Police Officer (RTO), Josesph Bukombe and started with a forum to discuss responsible drinking among road users and other members of the society. Spearheaded by the regional traffic police division, the forum amassed various stakeholders in the transportation sector including Sumatra, drivers, motor cyclists (boda boda riders) and the general public.

Speaking during the event, SBL’s Director of Corporate Relations, John Wanyancha said that responsible drinking campaign aims at building awareness to the targeted cadre that an alcohol consumer need not to get addicted, noting that they can drink responsibly and get on with their pleasures without unprecedented incidences.

“SBL is committed to joining hands with the government and other like-minded individuals, organizations and stakeholders in ensuring that the community, especially the drivers who are mostly prone to drink-induced accidents are sensitized on the dangers of irresponsible drinking and urged to practice safe and responsible drinking and driving”, Wanyancha said.

Along with education, SBL has also provided 80 road safety reflectors to Boda Boda riders in Arusha region, a major shot-in-the-arm for the region’s law-enforcement officers in enforcing the rule of law on the city’s roads.

In his speech, RTO Bukombe expressed his gratitude to SBL for organizing the campaign, saying that by involving the police force, the beer-maker had set the ball rolling in supporting the government in creating awareness on the dangers of irresponsible drinking and created a forum on how to curb the menace.

He called on the motor cyclists to always use the reflectors for their own safety, their passengers and other pedestrians.

“We all know that alcoholism is more often than not, linked to reckless driving which in some cases leads to serious road accidents which have serious impacts in the society. The impacts not only affect consumers but also endanger the lives of others, thus losing or disabling many people who otherwise would have contributed to the country’s social-economic growth,” Bukombe said.

Started five years ago, the campaign has so far imparted awareness on responsible drinking to hundreds of participants across the country. Earlier in January, SBL launched a similar campaign in Mwanza region, a very successful event that was recently followed by an another equally educative one in Dar es Salaam region before reaching in Morogoro, in which the city’s traffic police department handed-over reflectors to boda boda riders to impart the spirit of observing road safety rules.

About SBL

Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 20% of the market share by volume.
SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.

SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Premium Lite, Pilsner Lager, Pilsner King, Tusker Lager, Kibo Gold and Guinness Stout. The company is also home to world’s renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon’s Gin, Captain Morgan Rum and Baileys Irish Cream.

For further information contact

John Wanyancha
SBL Corporate Relations Director
Tel: 0692148857
Email: john.wanyancha@diageo.com

Imani Lwinga
SBL Communications, Sustainability & Responsibility Manager
Tel: 0785428282 Email: Imani.lwinga@diageo.com