Tuesday, 31 July 2018
STANBIC BANK LAUNCHES 'MORE THAN A BANK' CAMPAIGN
Driver of inclusive economic growth in Tanzania
Stanbic Bank Tanzania unveiled its brand campaign dubbed ‘More than a Bank’, distinguishing itself as a financial institution that impacts individuals and business owners by providing the financial tools that empower and help them grow; making a positive and lasting difference in the lives of Tanzanians and society at large.
“The aim of the ‘More than a Bank’ campaign is to bring to the fore our role in moving lives and communities forward. “very often when people think of a bank, they only see the physical transaction of cash. However, they do not relate the transaction to what happens after the client walks away with their cash.” Said Desideria Mwegelo, Stanbic Bank’s Head of Marketing and Communications
“At Stanbic Bank, we think of the before and after, we realise that everything we do, sets something in motion for the client, that our actions have consequences for the client and that’s why it’s important for us to put the client at the centre of everything we do.” She added.
When we partner in bringing power to a community for example, we are indirectly enabling industrialisation, education and all the associated benefits that come with having electricity.
Similarly, through its home loans, individuals are empowered to own homes that provide lasting memories for families.
Tanzania has a young population of ambitious, bright and energetic individuals who are relentlessly pursuing opportunities and wanting to change the game, Stanbic bank wants to be a part of their journey towards making progress real for themselves, their families and communities.
‘As a member of Standard Bank Group which has a rich history of 155 years and a presence in 20 Africancountries,we understand the dynamic complexities of the continent; its culture and its people. We are more than a bank,’ said Ms. Mwegelo. ‘Stanbic draws its inspiration from the young Tanzanians who are eager to unlock the tremendous opportunities in the country through innovation and diversification. We want to empower their dreams of financial success.’
Tanzania’s Development Vision envisions a high level of human development and expects the country to graduate to middle income status by 2025. Stanbic is aligned to the nation’s goal as it strives to use the power of financial services to uplift the lives of Tanzanians. The bank recently received accolades at the Banker Africa awards for being Tanzania’s ‘Best SME Bank,’further demonstrating Stanbic’s commitment to making progress real for businesses thus driving inclusive economic growth in Tanzania.
About Stanbic Bank Tanzania
Stanbic Bank Tanzania is part of the Standard Bank Group, the largest African bank by assets with its headquartered in Johannesburg, South Africa and listed on the Johannesburg Stock Exchange, with share code SBK, and the Namibian Stock Exchange, share code SNB. Standard Bank has a 155-year history in South Africa and started building a franchise outside southern Africa in the early 1990s.
Stanbic Bank Tanzania provides the full spectrum of financial services. It’s Corporate and Investment Banking division serves a wide range of requirements for banking, finance, trading, investment, risk management and advisory services. Corporate and Investment Banking delivers this comprehensive range of products and services relating to: investment banking; global markets; and global transactional products and services.
Stanbic Bank’s corporate and investment banking expertise is focused on industry sectors that are most relevant to emerging markets. It has strong offerings in mining and metals; oil, gas and renewables; power and infrastructure; agribusiness; telecommunications and media; and financial institutions.
Stanbic Bank Tanzania’s personal and business banking unit offers banking and other financial services to individuals and small-to-medium enterprises. This unit serves the increasing need among Tanzania’s small business and individual customers for banking products that can meet their shifting expectations and growing wealth.
For more information please contact;
Head - Marketing and Corporate Affairs
Tel: +255 22 2666343