(Left to right) Peter Baumgartner, Etihad Airways Chief Executive Officer, Manuel Rabaté, Louvre Abu Dhabi Director, and HE Saif Saeed Ghobash, Director General of the Department of Culture & Tourism – Abu Dhabi, flanked by members of Etihad Airways’ Cabin Crew, celebrate the landmark partnership agreement under the Louvre Abu Dhabi’s spectacular dome.
Abu Dhabi,
United Arab Emirates - Louvre Abu Dhabi today signed the first exclusive
platinum partnership with Etihad Airways. The symbolic ceremony took place
under the museum’s spectacular dome and its ‘Rain of Light’ effect.
Louvre Abu Dhabi
will officially open on 11 November as an iconic landmark on the city’s
geographical, cultural and tourist landscape. The architectural masterpiece is
one of only a few truly universal museums in the world, awe-inspiring in both
its scale and design.
His Excellency Saif Saeed Ghobash, Director General of the Department of Culture & Tourism – Abu Dhabi, said: “This important partnership comes at an exciting time as we prepare for our grand opening next month. Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of universal is about understanding human connections from the beginning of time until the present through art. We look forward to celebrating Louvre Abu Dhabi’s opening with the support of our Platinum partner.”
His Excellency Saif Saeed Ghobash, Director General of the Department of Culture & Tourism – Abu Dhabi, said: “This important partnership comes at an exciting time as we prepare for our grand opening next month. Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of universal is about understanding human connections from the beginning of time until the present through art. We look forward to celebrating Louvre Abu Dhabi’s opening with the support of our Platinum partner.”
As a Platinum
partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand
partnership, marketing, social media, public and media relations, events and
exhibitions, cultural exchanges, cargo support, inflight programming, and
travel trade support. Etihad Airways’ destination management company, Hala,
will collaborate with the museum on bespoke tour packages in Abu Dhabi.
Peter Baumgartner, Etihad
Airways Chief Executive Officer, said: “Louvre Abu Dhabi is a universal
institution showcasing the achievements of mankind in art, in culture, in
humanity – a beacon welcoming visitors to these shores for generations to come.
“Etihad Airways and Louvre
Abu Dhabi are two leading characters in the same story and we share a deep bond.
As the national airline of the UAE, flying from Abu Dhabi to the world, we are
also a universal connector of people. Together with our partners at Louvre Abu
Dhabi and the Department of Culture & Tourism – Abu Dhabi, we are
committed to bringing guests from across our global network to our home, and to
co-creating experiences which will showcase this magnificent museum.”
About Louvre Abu Dhabi
Louvre Abu Dhabi is a universal museum on Saadiyat Island that exhibits art and artefacts from ancient times to the present day, its mission is to celebrate cultural exchange and diversity. Designed by French architect Jean Nouvel, the museum represents an Arab madina (city) with its 23 permanent galleries, exhibition galleries, Children’s Museum, auditorium, restaurants, retail and a research centre. Surrounded by the sea, visitors can walk the promenades beneath the museum’s stunning dome. They can experience Nouvel’s enchanting ‘rain of light’, inspired by the shadows of overlapping palm trees in the UAE’s precious oases where travellers once crossed paths.
Artworks on display originate
from civilisations all over the world. They have been brought together to
highlight universal themes and similar influences. This marks a departure from
many traditional Western museums which separate objects from different
civilisations. Themes at Louvre Abu Dhabi include: the portrayal of power; the
representation of the divine; exploring unknown lands; and the dawn of
globalisation. Louvre Abu Dhabi has acquired more than 600 artworks to date
including individual works, series and collections. Many of these will be
exhibited alongside 300 works on loan from 13 leading French institutions.
Louvre Abu Dhabi was born of
an intergovernmental agreement between the governments of Abu Dhabi and France
in 2007. The agreement includes the loan of the name of Louvre is on loan for a
period of 30 years and 6 months; art works from French institutions for 10
years on a decreasing basis as the permanent collection grows; and the
programming of temporary exhibitions for 15 years.
About Etihad Aviation Group
Etihad Aviation Group (EAG) is a diversified
global aviation and travel group comprising five business divisions – Etihad
Airways, the national airline of the United Arab Emirates, Etihad Airways
Engineering, Etihad Airport Services, Hala Group and Airline Equity Partners.
From its Abu Dhabi base, Etihad Airways flies
to, or has announced plans to serve, more than 110 passenger and cargo
destinations in the Middle East, Africa, Europe, Asia, Australia and the
Americas. The airline has a fleet of over 120 Airbus and Boeing aircraft. In
2013, it placed firm orders for 204 aircraft, which included 71 Boeing 787s, 25
Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s. For more information, please
visit: etihad.com
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