HEINEKEN IN PARTNERSHIP WITH SAMAKI SAMAKI UNVEIL EAST AFRICA'S FIRST BUCKET LOUNGE

Country Manager for Heineken Tanzania, Michael Mbungu (first left), cuts the ribbon to officially open the Heineken Bucket Lounge at Samaki Samaki, Masaki. Looking on second left is Heineken East Africa General Manager, Uche Unigwe and third left is Samaki Samaki Owner Carlos Bastos.

Heineken East Africa General Manager, Uche Unigwe (second left), with Samaki Samaki Owner Carlos Bastos (first left) and Country Manager for Heineken Tanzania, Michael Mbungu (second right) at the unveiling of the Heineken Bucket Lounge in Masaki. The Lounge is the first of its kind in the East African region.

Heineken in partnership with Premium outlet Samaki Samaki have unveiled a brand new state-of-the-art consumer experience aimed at engaging beer consumers in Dar es Salaam City.

Located in Masaki, Msasani Peninsula, the Iconic Heineken Bucket Lounge, which is also first of its kind in the East African region, is open to all consumers. The space features an interactive and innovative live viewing experience for sports enthusiasts which includes a custom designed setting allowing football fans to engage, and get a first-hand live viewing of all exciting football matches around the globe.

“Samaki Samaki is one of the best nightlife outlets in Tanzania & a passion point for our Heineken consumers and we are very proud and excited to support Samaki Samaki in its cool milestones,” shared Michael Mbungu, Country Manager, Heineken Tanzania. “This year, we enhanced our presence at the outlet by going big on interior design and transforming a simple space into an innovative, digitally-infused consumer offering with the chance to engage in the iconic Heineken Experience.”

“It is a space designed as a tribute to Heineken, from the background pictures on walls, the roof uniquely boasts of 5,000 empty green bottles. For the sitting & tables, designers borrowed a leaf from ‘Vijiwe vya uswahilini’ with an urban twist specially designed to bring out conversations and ensure patrons are engaged,” says Samaki Samaki Owner Carlo Bastos.

The space is fully-equipped with complementary free WiFi from 4G TIGO, charging stations and seats a maximum of 40 persons.

This space is made to bring people, friends, closer and is uniquely different from the rest and allows patrons to watch all football matches comfortably with 5 big screen Tvs, while enjoying cold Heinekens. Nowadays, a lot of people like to drink by buckets....so this space is special for them...in that people can drink only buckets. We have buckets of everything...whisky, gin, beer. It also targets corporates or individuals that want to do a party, birthday, or corporate meetings,” he expounded.