NBC LAUNCHES MALENGO SAVINGS CAMPAIGN, WINNER TO GRAB NEW TOYOTA LAND CRUISER PRADO

NBC Bank Tanzania Retail Director, Mussa Jallow (centre), cuts a ribbon to official launch the NBC malengo savings campaign in Dar es Salaam yesterday. Looking on left is NBC Head Marketing, Alina Maria Kimaryo and banks campaign Manager, Mtenya Cheya.

Dar es Salaam 4th Feb, 2016 - One of the leading retail banks in Tanzania, the National Bank of Commerce (NBC) yesterday launched a liability campaign, aiming at promoting the Malengo Savings Account.

The campaign will last for three months from 1st February to 30th April 2016. During the three month campaign period depositing customers will benefit from an attractive interest rate and stand a chance to win a brand new Toyota Land Cruiser Prado.

The Malengo Savings Account is a savings account that is specifically designed to help customers achieve their goals within a specific period of time.

“The objective of the campaign is to create awareness of the importance of saving for the future in order to realize ones goals” said Musa Jallow NBC Retail Director. All one has to do to stand a chance to win is to open a Malengo savings account at any NBC branch across the country.

“This campaign comes at a time when most of our customers are setting the personal goals for the year, and therefore the Malengo Campaign is ideal in respect of timing and benefits” said Mr Andrew Massawe, the NBC Head of Affluent and Liabilities during the campaign launch.

This is the third liability campaign that NBC has launched in as many years and all the promotion campaigns have recorded immense success in terms of customer response and awareness. Last year NBC launched a similar liability campaign named Weka Upewe which saw NBC dish out several prizes to their customers across the country.

NBC is one of the most represented retail bank in the country with over 47years’ experience in providing financial services. Apart from offering traditional banking services, NBC also prides itself with an expanded branch network of 52 branches and over 240 Visa enabled ATMs. The bank also services over 250 Points of Sales strategically located throughout the country.