HEIFER AWARDED $750,000 FROM STARBUCKS FOUNDATION TO SUPPORT COFFEE FARMERS IN TANZANIA

The project will provide assistance to at least 5,000 smallholder coffee farmers and their families

LITTLE ROCK, Ark. (April 2, 2015)— Heifer International was awarded a Starbucks Foundation grant of $750,000to help fund the Mbozi Farmer Livelihood Improvement Project in Tanzania, which will help improve livelihoods and quality of life for smallholder coffee growing communities in the East African country.

This grant is part of Starbucks comprehensive approach to ethical sourcing.  To date, Starbucks has contributed $15 million in social projects to support farming communities around the world . The project will be part of our East Africa Dairy Development Project in Tanzania and will assist at least 5,000 smallholder coffee farmers and their families.

Heifer and Starbucks have collaborated in the past. In 2009, after CEO Howard Schultz visited smallholder coffee farmers in Rwanda, he heard the heartfelt requests from farmers that, if they had cows, they would have milk, better nutrition and income for their families. Starbucks employees rallied together to provide the cows these farmers wanted so desperately. Watch the inspiring video here.

As much as 90 percent of the population in the Mbozi District is engaged in coffee farming. As global coffee prices fluctuate, farmers often experience a significant need for income throughout the year that coffee production alone cannot meet.

Our project will provide some families with dairy heifers and bulls so that farmers can engage in dairy farming as a complementary activity that provides a diversified source of income for coffee farmers and evens out their year-round cash needs. Other families who already own cows will receive training on proper dairy management and cattle husbandry techniques to better position them for profitable enterprises, and the creation of a milk collection center will give larger dairy processors easier access to farmers' milk.

“Adding dairy farming will ensure coffee farmers have a steady flow of income to reinvest into their coffee farms,” said Heifer’s President and Chief Executive Pierre Ferrari. “By introducing higher and steadier income levels from dairy, coffee farmers will actually have increased capital to invest in physical inputs and new technology to increase coffee production.”

The project also will increase access to water and improve sanitation, as well as increase use of alternative sources of renewable energy.

In 2014, the Starbucks Foundation granted more than $3.7 million to multiple organizations who help address relevant needs in specific communities. Each investment is targeted to create a sustained impact in a local community developing the necessary infrastructure to help support systemic, long term change. 

Over the past 40 years, Starbucks has been dedicated to helping improve the lives of farmers and their families around the world who grow their coffee. Through a comprehensive approach to ethical sourcing Starbucks is paying equitable prices, providing access to farmer loans and technical assistance in order to help farmers to navigate the complexities of agriculture – a long-term process.  In total, Starbucks has invested more than $70 million in collaborative farmer programs and activities over the past 40 years. In 2015, Starbucks achieved the goal of 99 percent of its coffee being verified as ethically sourced. Additional details about Starbucks initiatives in coffee and tea communities are available at Starbucks.com/Responsibility/sourcing

ABOUT HEIFER INTERNATIONAL
Heifer’s mission is to end hunger and poverty while caring for the Earth. For more than 70 years, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in more than 30 countries, including the United States, to help families and communities become more self-reliant. For information, visit www.heifer.org, read our blog, follow us on Facebook, on Twitter@Heifer or call 888.5HUNGER (888.548.6437).