Dar es Salaam, June 2025 – Maweni Limestone Limited (MLL)–Tanzania, a subsidiary of the global construction giant Huaxin Group, has officially launched a new product brand, Newta, which is set to revolutionize Tanzania’s fast-growing construction industry.
The launch of Newta wall putty comes at a time when the country is witnessing a construction boom, with major infrastructure and real estate projects requiring high-quality finishing solutions.
Product Designed Through Rigorous Research
Speaking during the launch event in Dar es Salaam, Huaxin Group Vice President Mr. Wang Jiajun said the development of Newta followed extensive market research and product testing, aimed at meeting the demands of both professional contractors and local artisans.
“We have brought to you a high-quality product that is easy to use, even for local fundis who have just entered the industry. Its texture ensures smooth application and gives a superior finishing to your project,” Mr. Jiajun said.
He added that Newta wall putty offers practical benefits, including quick drying time, which enables faster progress of subsequent construction tasks such as painting, compared to conventional wall finishes.
Efficiency, Aesthetics, and Nationwide Access
According to Mr. Jiajun, Newta’s pure white color enhances the aesthetic appeal of walls, making it an ideal solution for both residential and commercial projects. The product is manufactured at Huaxin’s Mkuranga plant in the Coast Region, and will be distributed nationwide, supported by Huaxin’s robust logistics network.
“We have confidence in this product and know that Tanzanians will receive it well and appreciate the results,” he said, calling on distributors and agents to embrace the product and experience its superior qualities firsthand.
Appreciating Tanzania’s Investment Climate
Mr. Jiajun also acknowledged the Government of Tanzania, led by President Samia Suluhu Hassan, for fostering a conducive environment for foreign direct investment. He emphasized that Huaxin’s entry into the Tanzanian market through the acquisition of MLL Tanga and the Mkuranga factory was motivated by the government’s pro-business stance.
“The government is doing everything possible to ensure the business community is comfortable, and it is because of this that we, as one of the largest cement producers globally, chose to invest in Tanzania,” he noted.
High-Profile Event and Company Legacy
The launch was attended by key stakeholders in the construction sector, including:
- Louis Liu, Marketing Director of Maweni Limestone Ltd
- Jessica Ma, Head of Global Brand Marketing, Huaxin Group
- Regional distributors, government officials, and construction industry players
Huaxin Cement MLL–Tanzania began operations in 2019 and is part of the Huaxin Group, a leading building materials producer headquartered in China. Founded in 1907, Huaxin operates in over 18 countries, with more than 300 subsidiaries globally.
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