ABSA CROWNED MOST PREFERRED CONVENIENCE AND ACCESSIBLE BANK IN EASTERN & SOUTHERN AFRICA

Absa Bank Tanzania’s Head of Customer Network, Ms. Irene Mwilongo (center), together with some of the bank’s staff, displays the Consumer Choice Awards Africa 2025 award for the Most Preferred Convenience and Accessible Bank in Eastern and Southern Africa, shortly after receiving it during the ceremony held in Dar es Salaam on Sunday.

Dar es Salaam, Tanzania — Absa Bank has been named the Most Preferred Convenience and Accessible Bank in Eastern and Southern Africa at the prestigious Consumer Choice Awards Africa 2025, reaffirming the bank’s commitment to customer-centric service delivery and accessible banking solutions across the region.

The awards ceremony, held in Dar es Salaam on Sunday, brought together industry leaders, innovators, and consumer champions from across the continent to celebrate excellence in service delivery. Absa Bank Tanzania emerged as a standout institution, recognized for its robust customer network, digital transformation initiatives, and accessible financial services that continue to empower individuals and businesses.

In one of the highlight moments of the evening, Absa Bank Tanzania’s Head of Customer Network, Ms. Irene Mwilongo, led a team of staff to proudly display the award shortly after receiving it on behalf of the bank. Her presence symbolized the frontline efforts of the bank’s customer-serving teams who consistently deliver convenience to Tanzanians and customers across the region.

Ms. Mwilongo later received the award officially from Ms. Balqis Njuki, a representative of the award organizers, during the glamorous Consumer Choice Awards Africa 2025 ceremony. Accompanied by several Absa staff members, she emphasized that the recognition reflects the bank’s unwavering dedication to putting customers first.

The celebrations continued as Mr. Stivia Augustino, Head of Business Performance and Analytics at Absa Bank Tanzania, showcased the award alongside staff members. His department plays a crucial role in ensuring that data-driven decisions enhance customer experience and service accessibility across all touchpoints.

Speaking at the event, Mr. John Mosha, Head of Strategy and Data at Absa Bank Tanzania, highlighted the significance of the achievement. He reaffirmed the bank’s commitment to strategic innovation and digital growth aimed at delivering seamless banking experiences to customers wherever they are.

“This award is a testament to the trust our customers place in us and the collective effort of our teams. We remain committed to providing convenient, accessible, and innovative banking solutions that meet the evolving needs of our communities,” Mr. Mosha noted.

The Consumer Choice Awards Africa recognizes brands that excel in meeting and exceeding customer expectations. Absa’s win in this competitive category reinforces its reputation as one of the region’s most progressive and customer-focused financial institutions.

As Absa Bank continues to expand its digital footprint, enhance accessibility, and invest in customer experience, this milestone serves as a strong motivation to maintain its leadership in the banking sector across Eastern and Southern Africa.