Dar es Salaam, Tanzania – 23 May 2025
Absa Bank Tanzania has officially launched the Blue Ocean Initiative, a community-driven environmental campaign aligned with global efforts like the Blue Climate Initiative (BCI), which is recognized under the UN Decade of Ocean Science for Sustainable Development.
🌊 Making Waves: Kawe Beach Cleanup
The initiative kicked off with a high-impact beach cleanup at Kawe Beach, where 100 Absa staff volunteers, alongside the Kinondoni Municipal Council, collected plastic waste and debris during a 4-hour operation. The event contributed over 400 hours of staff volunteer time toward ocean health and climate resilience.
“Just like the Blue Climate Initiative,” said Oscar Mwamfwagasi, Chief Operating Officer of Absa Bank Tanzania, “we believe the ocean is not only a victim of climate change — but a vital part of the solution. Through our Blue Ocean Initiative, we’re taking our place in this global movement, beginning here at home.”
Purpose-Driven Impact
The Blue Ocean Initiative reflects Absa’s brand promise:
“Empowering Africa’s Tomorrow, Together… One story at a time.”
Aron Luhanga, Head of Marketing and Corporate Affairs, noted:
“Plastic pollution claims the lives of over 100 million marine animals annually. Businesses must now be bold and act decisively. This initiative allows us to live out our brand promise — Your Story Matters — while also being a force for good.”
Public-Private Partnership at Work
The event was made possible through close collaboration with the Kinondoni Municipal Council. Dignitaries in attendance included Council Director Hon. Saadi Mtambule and senior district officials, showcasing the power of public-private partnerships in tackling environmental issues.
🌍 What’s Next?
The Kawe Beach cleanup marks just the beginning. Absa’s Blue Ocean Initiative will unfold in phases, including:
- Environmental awareness campaigns
- Community-based partnerships
- Support for sustainable coastal management
The goal is clear: contribute meaningfully to ocean health, climate action, and community development.
📞 For More Information
Aron Luhanga
Head, Marketing & Corporate Relations
Absa Bank Tanzania Limited
📱 +255 768 221 717
📧 aron.luhanga@absa.africa
🏦 About Absa Bank Tanzania
Absa Bank Tanzania Limited is one of the country’s top financial institutions, offering integrated services across:
- Corporate & Investment Banking
- SME & Business Banking
- Retail Banking
With over 21 years of legacy in Tanzania, Absa is committed to solving local challenges with tailored solutions.
It is part of Absa Group Limited, a diversified pan-African financial services group operating in 12 African countries, with global offices in London, New York, and more.
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